Category Archives: Conventions

Brand Identity

A guest post by Kevin J. Anderson

Kevin J. AndersonWhen I started my career with traditionally published novels, my editors and publicists encouraged me to make sure I mentioned the publisher whenever I talked in interviews and panels. I would promote my novels and proudly announce that it was “from Signet Books” or “from Bantam Books” or HarperCollins, or Warner, or Tor. I would print up my own postcards and bookmarks, sometimes even take out ads in publications. Once, I was roundly criticized for forgetting to put a publisher’s logo on the back of a postcard (that I paid for out of my own pocket).

It’s a basic commercial principle to promote brand loyalty among your consumers. Coke drinkers always drink Coke. Budweiser drinkers always drink Bud. Car owners are loyal to Ford or to GM. But…publishers?

I was an avid reader, a dedicated writer, earnestly trying to get a foothold in the industry. I paid attention to the news, to the editors, to shifts in publishing, but even I would have been hard pressed to define the difference between, say, an Ace science fiction book and a Roc science fiction book (yes, they are now under the same parent company). Or a Tor epic fantasy instead of a DAW epic fantasy.

Sure, there are some exceptions, most notably Baen Books, which has not only carved out a niche and a brand for themselves in the types of fiction they publish—generally reader-driven and fast-paced rather than literary and artsy-fartsy—and they even have a distinctive brand look with their cover art and type design. Baen has also drawn together a very devoted group of their core readers through parties at conventions, online forums, and extremely loyal authors.

But that’s the exception. As an author, I’ve been published by Signet, Tor, Bantam, Ace, HarperCollins, Simon and Schuster, Pocket, Gallery, Kensington, Hodder & Stoughton, Warner, Baen, and more. Some of those books or series went out of print from one publisher to be picked up by another. Did my readers really notice the brand name on the spine, or did they go for the author or the series?

The dramatic changes in the book industry lag behind similar changes in the music industry. When was the last time you actually paid attention to what record label your favorite band or album was on? Who released Led Zeppelin? Pink Floyd? Celine Dion? Taylor Swift? My favorite band Rush was on Mercury Records for their first several albums, but at some point it changed to “Anthem Records.” As an administrative matter with behind-the scenes paperwork and distribution, it made a difference to the band, but as a listener, it made no difference to me.

Same with movie studios. I’m pretty sure everyone knows the original Star Wars movies were from 20th Century Fox because of the seminal fanfare before the rollup text, but—quick!—which studio released the Predator movies? The Transformers movies? The Twilight movies?

One of the little-recognized consequences of the widespread changes in publishing and the surge in indie authors is that it has almost entirely erased the lines of brand identity for publishers. Most indie authors create a “publishing house” and a logo for their own books. In a few years, what used to be a dozen or so major publishing houses and hundreds of smaller ones including university presses, has become hundreds of thousands of imprints, all of which look “real” on the amazon listing.

When you order a book called The Ogre’s Toothache because the title is intriguing, the cover art looks good, the story sounds amusing, and you’ve read something by that author before, do you really notice—and more important, does it affect your buying decision—whether the publisher is listed as Gallery Books or Moonglimmer Books? (Gallery Books is real, an imprint of Simon & Schuster, but I just made up Moonglimmer Books…though I wouldn’t be surprised if such an imprint actually exists somewhere.)

When Rebecca Moesta and I formed WordFire Press, it was merely an exercise to release the eBooks of my own out-of-print backlist, to which I had reacquired the rights. We had called our own company WordFire, Inc. for many years, so WordFire Press was the obvious name. We had no intention of building it into a much larger publishing company. Rebecca herself created our original WFP logo with a graphics program, and then other author friends of mine, seeing the success of our original releases, came to us with titles of their own, and our publishing company unintentionally expanded.

At first, we took all kinds of books from author friends, some out-of-print romances, some unusual nonfiction titles. (In fact, technically, our very first book was a rather esoteric religious treatise by Rebecca’s father, which we published as a gift for him.) We didn’t really have a brand identity, nor did we intend to, but as we grew and we saw which books performed well and which ones didn’t, we started to focus on particular types of fiction, mainly the kind of stuff I liked.

As we revamped our website, we also got a snazzy new logo. We built up our author and title list, and we started to get a little more attention through word of mouth. But the real thing that began to draw recognition as “WordFire Press” rather than “Some Publisher” was our monumental effort of exhibiting at numerous conventions, comic cons, and pop-culture shows around the country. We gave our authors a chance to meet fans face to face, hand-sell and autograph their books, an opportunity to be seen by thousands of potential readers in a day. In 2016 we did 22 shows with a total attendance of 1.5 Million people. (That was insane, and those operations are now run by Rabid Fanboy, so that I can concentrate on the publishing end and, more importantly, my own writing career.) But even under Rabid Fanboy, the “Bard’s Tower” gives ambitious WordFire authors the opportunity to have the “famous author experience.”

But do I think that readers have a strong brand loyalty, that they pick up a book because it has the WordFire Press logo on the spine, rather than because it has a story that fascinates them, an author they’ve enjoyed before? No, I don’t think so.

Now, more than ever, you can’t rely on the brand of a publisher. You have to rely on your own brand as an author or the brand of your series. You have to rely on YOU.

Guest Writer Bio: Kevin J. Anderson is the author of more than one hundred novels, 47 of which have appeared on national or international bestseller lists. He has over 20 million books in print in thirty languages. He has won or been nominated for numerous prestigious awards, including the Nebula Award, Bram Stoker Award, the SFX Reader’s Choice Award, the American Physics Society’s Forum Award, and New York Times Notable Book. By any measure, he is one of the most popular writers currently working in the science fiction genre. Find out more about Kevin at Wordfire.com.

Anthologies

If you’ve followed this blog for awhile you have probably heard of Superstars Writing Seminars. Each of us Fictorians participated in the seminars and as such are considered Tribe Members. Not only did we get to spend several days rubbing shoulders with the greats like Kevin J. Anderson, David Farland, James A. Owen and many other top notch authors, we also have had the chance to meet one another.

Through Superstars I met my crit group. I also met the fine folks that started the Fictorians and through my association was invited to join. Another perk is the opportunity to participate in an annual anthology.

A few years ago, I hadn’t attended the most recent Superstars (usually in February, in Colorado). I followed a thread on Facebook introducing an anthology about purple unicorns. I couldn’t understand why, of all the awesome things to write about, would such a talented group of writers put out an anthology about purple unicorns. It seemed rather silly to me and I didn’t participate.

Later, I learned that the idea stemmed from a part of the seminar discussing the submission of what an editor/agent/publisher was looking for. If they want purple unicorns don’t write about dragons, even if they’re purple dragons. And don’t write about pink unicorns. Give them the best story you possibly can about purple unicorns.

When several of my friends and fellow tribe members were selected to participate in the anthology, I realized what I had missed. They were published by WordFire Press alongside Peter S. Beagle, Todd McCaffrey, Jody Lynn Nye and others. I kicked myself for not at least trying. Then I read the fantastic compilation of stories, one more unique than the next, each about a purple unicorn. It was incredible.

The next year, I didn’t hesitate to submit a story to the anthology about red unicorns. Even though I didn’t make the cut, the process was educational and worthwhile. I ended up selling my story to another anthology that will hopefully be released soon.

This past year I worked extra hard. The anthology went a different direction, dealing with dragons. It also took on a charitable purpose, named after a fellow tribe member who passed away. All profits support The Don Hodge Memorial Scholarship Fund, providing tuition to Superstars for those who are awarded funds by other tribe members. About 6 scholarships were awarded last year.

This time I made the cut. My story, HIS GREATEST CREATION, was selected alongside some incredible writers including Brandon Sanderson.

And now, in 2017, we are anxiously waiting the results of another Anthology, this one dealing with underwater sea creatures. My story, THE SHARK KING, has so far made the first cut.

Because of Superstars and WordFire Press, I can claim the status of a published author. It has been fantastic to participate in the process and learn from incredible people like Lisa Mangum who has edited all of the anthologies thus far. And each of the anthologies has been illustrated by James A. Owen.

So, if you want to write and you hope to get published, Superstars is the way to go. Not just for the anthology opportunity but because of all the training and awesome people you’ll meet in the process.

Jace KillanI live in Arizona with my family, wife and five kids and a little dog. I write fiction, thrillers and soft sci-fi with a little short horror on the side. I hold an MBA and work in finance for a biotechnology firm.

I volunteer with the Boy Scouts, play and write music, and enjoy everything outdoors. I’m also a novice photographer.

You can read some of my works by visiting my Wattpad page and learn more at www.jacekillan.com.

Waking Up from a Nightmare

I had a nightmare last night, and it was bad. There was no natural disaster, no fire, no car accident, no home invader, no endless falling through the abyss—indeed, no violence. I was at a writer’s convention, which for introverts can be almost as bad, and I didn’t know anyone there. Not a soul. The dream consisted of me making concerted efforts to join conversations and mingle with the other con-goers, and time after time it went badly. I stuck my foot in my mouth. I suddenly remembered that I hadn’t brushed my teeth that morning and had bad breath. Suddenly everyone spoke a foreign language and I couldn’t keep up. The reasons varied. The results didn’t.

It was a story of constant rejection. Which is a worse fear than falling through an endless abyss.

Eventually I did find someone I knew, a writing friend from my hometown. She was gregariously holding court with a bunch of people, and the sense of relief I felt when she welcomed me in and facilitated introductions was so intense that it literally woke me up.

Such is the power of friendship.

I’ve said before that I find friendship to be a more powerful force in many ways than romantic relationships. Going by my own personal tastes, it’s a more powerful force in fiction (sorry, romance readers, I know you outnumber me). In a larger sense, I think the argument could be made that it’s a more powerful force in the world. It seems to me that friendships often outlast romantic partnerships. How does the average length of a friendship compare to the average length of a spousal relationship? I wonder! Calculating these averages would be extraordinarily tricky.

I’ll take Thelma and Louise over Romeo and Juliet, thank you very much. I’ll take Han and Chewie over Han and Leia, Geordi and Data over Riker and Troi, Norm and Cliff over Sam and Diane. But maybe that’s just because fictional couples are plagued by narrative-mandated drama in a way that many real-life couples aren’t. Maybe.

When I think about my best friends, they’ve been with me for an awfully long time. Many of them have been in my life since high school or college, and they are crucial supports. If I lost my boyfriend (whom I love dearly, are you reading this?), I would be devastated. Devastated. But I’d need my friends to get through it.

Friends support us in a multitude of ways, but for now I want to focus on those who support us professionally. I’m talking about writer friends, and how until seven years ago I didn’t have any. Talk about the dark ages. The good times started to roll when I first attended Superstars Writing Seminar, a story I’ve told many times before and won’t go into now, since it’s a story shared by just about every writer on this blog and most of its guests.

But those friends still weren’t local. I couldn’t call them up and go out for a coffee. I didn’t manage to find those kinds of friends until four years ago, and it turned out they were right under my nose all this time. It’s hard to imagine being successful in my career without them. I see some combination of them once a week, often on Mondays, and they play a big role in kickstarting my productivity.

They also hang out with me at those otherwise scary writing conventions, pretty much ensuring that nightmares like the one I woke up from this morning can’t possibly happen.

Evan BraunEvan Braun is an author and editor who has been writing books for more than ten years. He is the author of The Watchers Chronicle, a completed trilogy. In addition to writing science fiction, he is the managing editor of The Citizen. He lives in Niverville, Manitoba.

My Year In Review: Guest Post by Doug Dandridge

My Year In Review

I had planned for 2016 to be my best year yet, moving forward with all my writing projects, and doing the ground work to build a larger readership. As some of you may know, I do this writing gig fulltime, it is my job. As this year closes out, I have sold about 200,000 books, eBooks, paperbacks and audiobooks. I was hoping to pass the half million dollar gross income level as an independent for the four years I had been doing it. I was planning on releasing seven books, as well as finishing off an effort I was hoping to interest Baen books in. Unfortunately, things don’t always work as planned.

As the year dawned, I had just returned from a workshop cruise in December (Sail To Success), and had taken a belt test for Kempo Karate. I had been feeling my best in years, and I was planning on putting out five thousand words a day, which would put me at almost two million words. I really didn’t think I would do that, but a million seemed like a possibility. Then, in January, I started losing energy. Every morning I woke up feeling like I had fought a battle the night before. I kept on writing, but not at the level I wanted, and the workouts went out the window. In March my primary care physician told me she thought I had sleep apnea. Now, since I go to the VA, this didn’t mean I would get immediate treatment. It took two months to get the sleep study, followed by another sleep study, and four months after my primary told me her thoughts I finally got my CPAP. It has made a world of difference, and I started working out again. Still not at one hundred percent, but I can see it coming.

Now that that’s out of the way, what did I do with my year? To start off I put out a book I had on my hard drive for five years, just so I could get something out. The first of the second trilogy of The Deep Dark Well series, it did well enough. I also put out a collection of short stories set in the Exodus Universe, a little under 70,000 words, and sold about five thousand copies in the first three months, about what the first, shorter volume had done. The production company that does my audiobooks put out Exodus: Empires at War: Book 5: Ranger, which did okay, though I’m not sure if sales were enough to convince them to do book 6. Time will tell. In May I put out Exodus: Empires at War: Book 10: Search and Destroy. While the book sold well, it was probably my weakest reviewed novel since the first of the series, many people thinking it was just a placeholder novel, which it kind of was. That taught me something about series, something I will avoid in future efforts. In August I put out Book 11: Day of Infamy, which met with much better reviews. I had planned to have that book out by the end of June, but the sleep apnea interfered. I started to work on Exodus: Machine War: Book 3 and finally got it out the door on November 20th. I have also put out some short stories for anthologies, and did some of the planning on future series. Not my most productive year, but still enough to make more than twice what I made in a year at my old day job.

I attended three conventions this year, starting with Pensacon, where I was merely a visitor and spent some time with my Superstar Friends. In July I went to Libertycon in Chattanooga, where I sat on two panels and moderated a third. Good practice. Dragoncon in September, and this year I was able to get two panels, one on the writer’s track, and a really fun one in the scifi lit track called starship showdown. I have been told I will get even more next year, and I am planning on putting in an application as a Dragoncon guest. We can always dream. And I was invited back to Sail To Success this year as a Student/Instructor, at a hefty discount, so I can give my take on Indie Publishing on two panels. Add to that, I have been invited to next year’s Florida Writer’s Association con as a faculty member.

The year didn’t go as planned, but I still was able to work my dream job and make a good living at it. Hopefully I will do better this next year, and if I don’t? No problem, I will still be happy.

 

Doug’s Bio:

Bio – Doug Dandridge

Doug had been writing since 1997, and had garnered almost three hundred rejections from publishers and magazines before trying his hand at self-publishing on December 31, 2011. A little over a year later he quit his day job with the State of Florida, and has been a full-time author ever since. Doug has published thirty-one books on Amazon, and has sold over two hundred thousand copies of his work. His Exodus books, with eleven volumes in the main series, plus five in the two spinoff series, have sold over a hundred and seventy thousand books. They have consistently hit the top five in Space Opera in the UK, as well as top ten status in the US. Doug likes to say that he does not write great literature, but entertainment, and his fans agree enough to keep buying his work. He has well over three thousand reviews on both Amazon (4.6 star average) and Goodreads (4.12 star average).

Doug attended Florida State University (BS, Psychology) and the University of Alabama (MA, Clinical Psychology). He served four years in the Army as an Infantryman and Senior Custodial Agent, followed up with two years in the National Guard. A lifelong reader of the fantastic, he had an early love for the classics of science fiction and fantasy, including HG Wells, Jules Verne and the comics of Stan Lee and Jack Kirby. He writes fast moving, technically complex novels which appeal to a hardcore fan base. He has plans for several future series, including several space operas, a couple of classic fantasies, some alternate history, and even a post-apocalyptic tale. He puts out about five books a year, and still has time to attend several conventions, including Dragon Con and Liberty Con. This year he added board member of Tallahassee Writers Association to his resume’.