Artist, Jonathan Roberts

Guest Post by Jonathan Roberts

Let’s get one thing out of the way right now.

A map shouldn’t be pretty.

I know what you’re thinking – those posters of Middle Earth are gorgeous. Of course a map should be beautiful! But for worldbuilding purposes a pretty map is a Very Bad Thing. Beautiful things are precious, and we tend to want to leave precious things pristine and untouched. When we’re building worlds we need to break things, and often. So, out with any thoughts that we’re making a pretty map. We’ll be making a functional map. In fact we’ll be making many maps, one after the other. In exactly the same way that your notes are not the final manuscript, a map isn’t the final world. It’s a visual notepad, and you should be crossing things out, erasing sections and rebuilding from scratch as you go along.

So we won’t be needing photoshop today, we need a pad of scratch paper and a pencil. Ready? Right, let’s build a world.

First of all, think about the world you need to build. In many cases this is a defined area that’s much smaller than the planet you’re on. Very few stories truly span a globe, so let’s begin by cutting down to the area that the story explores. This keeps the work focused on a reasonable area, and means there will always be distant and mysterious lands to explore down the line.

In your tale there will be nations, city states or power centers of some form. Start by making a note of their relationships to one another. Are they at war? Are they aloof? Do they feud over resources or are they closely allied? Think over the things that make them stand out. Are they famous for their expansive grain fields? Their iron? Their navy? I’m sure you can see the theme here. Nations are defined by the geography they inhabit as much as we define the geography by the nation. A nation with a large navy needs sea access, but it should also have natural defenses like a mountain range that allows the nation to neglect other military forces in favor of its navy. Two countries at war need to be close, and need to have a means of attacking one another.

Focus on major terrain at this point–how much coastline and mountain range. Make notes about other terrain that comes to mind–the tulip fields of Alak’tor, the salt mines of Keshel. Those will come in useful later.

It’s now time to start our map. Grab a pencil and faintly draw in circles where your nations are. Nations that are allies or at war should be close. Those that rarely interact should be farther away, or have an insurmountable natural barrier between them. Drawing circles on a map may sound easy, but this stage can take a few tries to get the relationships right.

Stage 1: Circles. Yes, these are 6 interconnected nations!

But circles aren’t really a map. Let’s draw some coastlines. Think about which of your nations need large coastlines and which should be landlocked. Then let your pen wander. Really – avoid straight lines. Coastlines are jagged and broken things. If your line doesn’t look like it was plotted by a drunken ant, you’re doing it wrong.

Step 2: The coastlines. Keep them broken and randomized.

Now let’s lay in some mountains. Mountains tend to form ridges. Avoid the temptation to fill in whole blocks of land with mountains. Instead, lay them out in wavy lines. They often follow the edge of a coastline (think the Andes). From a story point of view, they form obstacles for your heroes and they create natural boundaries between nations, or between nations and the great unknown. Mountains also create boundaries between climates. So if you need a desert in one area and a jungle in the other, you’d better place a mountain range between them to stop the rain from the jungle getting to the desert.

Step 3: Mountains – they shouldn’t be pretty, inverted triangles do the job just fine.

Next up, we have rivers. Rain falls on mountains and runs downhill to the sea. It always flows to the lowest point – and there’s always one lowest point. This means that rivers don’t branch as they flow to the sea, they only join. So – no rivers going from coast to coast. At some point that requires water to flow uphill. No lakes that have two separate rivers leading to the sea – remember, only one lowest point leading out. Think of a river like a tree. There’s one trunk where it enters the sea, but a panoply of branches reaching towards the mountains.

Rivers are also strategically important. There’s hardly a river mouth in the world without a town on it and most great cities lie on a river. If you know where your cities are going to be, make sure there’s a decent sized river flowing through them. Equally, rivers make great defenses. It’s hard to build a wall all the way along your nation’s border, but it’s almost as hard to get an army over a well-defended river as it is to have them scale a wall.

Step 4: As rivers run to the coast they only join, they never branch.

Add some hills to the edge of your mountain ranges. Lay in some forest and see how it looks. Remember, don’t be precious. If you don’t like it, start on a new sheet of paper. Sketch another coastline. Turn it upside down.

When you’re happy with the terrain, go over the pencil lines with pen, and erase the pencil–including your nation boundaries. Scan and photocopy the map. Go away and have some food.

When you come back, try the following experiment. Ignore your previous nations. Look at the virgin world with a new eye. If you were founding a country in the world, where would you start? What would be the key strategic choke points? Look at the world as if you were playing Civ. Where are the resources you need to defend, what lands would you try to annex? Use some colored pencils to sketch in different nations and boundaries. Edit the rivers if you need to, move things around. You’ve got lots of copies of the map–experiment.

Once you have a layout you like, we’ll add cities.

Step 5: Hills and Forests, add them wherever you see fit. These are easily moved.

Cities are where they are for a reason. They don’t just appear up in the middle of nowhere. Population centers need food, water, trade and security. Rivers can provide all of  these, which is why towns and cities tend to spring up at river mouths. Locate your capitals in places that are easily defended and that have good transport connections to the rest of the nation. Place smaller cities in key locations, whether that’s in the heart of a mining community on the edge of a mountain range, at a key strategic river crossing, or a market town in the middle of leagues of prime cattle-ranching land. At this point, also mark in major fortifications.

Step 6: Place cities, towns and fortifications.

With these indicated it’s a simple matter to place the roads. These will connect the major cities, the main food producing regions, and any other major trade routes.

You now have a perfectly functional map! But remember, nothing is set in stone. Each time you run through this process your map will be better. Each time you sketch the map you’ll have new ideas. As you continue to write about your world you’ll come up with new thoughts on what terrain you should have, how two countries relate across their border, where a great wilderness needs to be. Redraw the map – it’s there for you. Both your map drawing and your text will be better for the relationship between map and story.

And when your manuscript is ready to go from draft to final, your map will be ready to go from sketch to illustration. But that’s a post for another day.

Step 7: Colored and finished!

If you want to learn about the art of mapmaking, then check out the Cartographers’ Guild, or my own tutorials.

Share on Facebook

Guest Post by Michael Rothman

Certainly the first major milestone in writing a novel is getting the first draft complete. Oddly enough, this is sometimes the best time to take a step back from the manuscript and give yourself a little time away from it.

The reason I say this is because when you want to go through your initial self-editing phase, you probably want to approach the manuscript as a reader. Try to get a bit of a separation from the book.

Ultimately, you aren’t writing for yourself (or typically you aren’t), you are writing for an audience and you want to scrutinize your novel as a reader would. Given that, there are many folks who can speak much more authoritatively about the editing phases than I can, but suffice it to say that self-editing is a skill that should be learned by any aspiring author, but that shouldn’t be confused with not needing an editor.

This leads me to the first of the five topics I wanted to cover.

• Editors – the folks who find the booboos, clean up the scrapes in your manuscripts, and teach you lessons you didn’t know you needed to learn.

Despite my relatively fewer years in the industry, I’ve been lucky enough to have worked with some of the best editors in the industry, you know who you guys are [Betsy, Pat, Joshua]. Given that experience, I can say that without a doubt, any author who hasn’t put their manuscript through professional-level editing is likely doing their readers a disservice.

o Authors Behaving Badly

 How would you react if someone told you your child was ugly, and stupid? Not well I’d imagine.

Well, what do you think your reaction would be like when you toiled over a manuscript only to get it back from the editor awash in red ink?

Many people’s first reaction is to throw a fit, call the editor all sorts of names, and maybe throw the nearest object against the wall.

Let me recommend something a little different.

• Consider the feedback, let it soak in, don’t write that nasty e-mail you were about to write, and wait a day or two.

o Authors are a defensive lot. In many cases, they find it difficult to accept criticism of their work.

o Let’s be realistic and say that unless you’ve hired a complete cretin as your editor, they likely make a point or two you should consider.

o Had you really achieved perfection in your manuscript, you wouldn’t need an editor, people would be waiting for your golden words to spill out as you type them.

 Realize that you don’t know it all

• Something that sounds good in your head, oftentimes doesn’t sound nearly as good in the written form.

• Editors will point out things that you were otherwise blind to. Many times it isn’t because you’ve written something grammatically incorrect; perhaps the editor noted that using the word amazing five times in a single paragraph might be a touch overkill. A thesaurus is sometimes an author’s best friend.

• A professional editor is simply trying to improve your manuscript inasmuch as helping it flow better, sound better, and be more intriguing to the audience that you’ve chosen. For instance, I had an editor point out a certain scene in one of my current novels that might have been too much for the age group I was targeting. After a fair amount of consideration, I agreed with her. And that leads me to the next point about the author/editor relationship.

o It is the Author’s book, not the editor’s

 As an Indie author, you ultimately control the words in the book. When you are with a publishing house, some of that control is not absolute.

 If an editor gives you feedback, they are oftentimes giving you either specific items that they felt were wrong or inconsistent, or they were speaking in general terms. Either way, it is the author’s decision if and how they act on that feedback.

• If you generally agree with the editor’s comment, then by all means, go ahead and fix it.

• However, if you don’t agree with the editor’s comment, make the call that you feel suits the story best, because sometimes the editor simply isn’t right.

o I’d note that I probably take 80% of the editor’s comments and do “something” with them. They usually bring a unique perspective as a different kind of reader that is invaluable in assessing your writing and the manuscript as a whole.
o Editors are the ultimate teachers of writing lessons

 I’ve learned more about writing from having to deal with the editor comments than I’ve learned from writing entire novels. I can’t stress enough how important a good quality editor is. Find one and don’t let go.

• Book Covers

o As an Indie author, you will find yourself in a position to control how your novel is presented to the world. In real life, we say that a first impression is always very important. Well, your book’s first impression will inevitably be its cover.

Given that, unless you are artistically inclined, you will likely need to consult with someone on the creation of this cover. What typically happens in the publishing houses is that publisher engages with an artist and hands them the story or a particular section of the story and oftentimes a scene from the manuscript is pulled to represent the book.

Below is an example of just such a scene in my second book, Tools of Prophecy.

You’ll notice that it is a landscape picture intended to serve as a cover for a print book, so the portion on the right would be the front cover, and the portion on the left would wrap around toward the back. In this case, the scene is from a climactic portion of the story that was pulled from the finalized story material.

Clearly, for an e-book, you wouldn’t need the complete picture, but only the right-hand portion of this. Below is an example of the same illustration, but finalized for production purposes.

• ISBN Acquisition

An International Standard Book Number (ISBN) is something you’ll inevitably have to acquire to sell your book. This is typically used to uniquely identify a book. Kind of like your driver’s license number uniquely identifies who you are, the ISBN number identifies what book a buyer or seller is dealing with. I’d note that even with a single title of a book (e.g. Tools of Prophecy) it likely has at least four different ISBN numbers. One for its paperback edition, another for a hardcover edition, another for a Kindle e-book, and another for a Nook e-book.

A very common purveyor of ISBN numbers is a placed called Bowkers. You can buy a single ISBN number from them, or 1000’s. The author’s/publisher’s choice.

• E-book formatting

One thing that isn’t obvious for most people is the need for special formatting in an e-book. Even though there are hundreds of articles that talk in detail about the formatting requirements, there are some software utilities that make things very simple, and I strongly recommend looking into them (especially since they are free.)

Look at one in particular; a software package called Calibre.

Another thing that I can comment on, that I’ve rarely seen mentioned in articles is the need for a manuscript (even when using Calibre) to be conscious of how they use fonts. For instance, I have on the title page, a font with shadow effects that I really like the look of.

However if I were to use it as-is, the Kindle/Nook platforms would make the title page look like garbage.

The trick for this is to take a screenshot of the font on your computer, and in the .doc file you use for your e-book creation, embed the screenshot of the title as a graphic. This way, the e-book viewers will read the content and not attempt to translate it in some funky manner. It will look like you want it to.

• Distribution methods

At this stage, you’ve written the book, you’ve gone through editing phases, and your hired gun of an editor has kicked you in the teeth and you’ve recovered. You have a cover that you don’t hate, and you even have an ISBN number, and the formatting of your book is complete. Pant…pant…pant… it’s been a long haul.

As an Indie author, I believe 90%+ of the volume you’ll likely see will come from e-book sales.

Why? Well, e-books are typically cheaper than print books, and in most cases, you’ll find it difficult to get print books in front of the noses of purchasers. Those are the facts as I see them.

Given that, I do have a few recommendations.

• I’m a huge believer in the Amazon venue of distribution. No, I don’t own stock, nor am I an employee, nor do I know anyone who is one. From what I can tell, I’ve see easily ten times the volume of material goods moving through Amazon compared to its nearest competitor. I’ve seen this with my own books, and I’d guess others see similar things as well. That being said, I’ll only mention the three most commonly talked about distribution venues. Amazon, Barnes & Noble, and Smashwords. Google is your friend for details on each of these things, and in the smash allotted, I’d look up the keywords I mention here if they are unfamiliar.Even though I have seen a very distinct majority of sales through Amazon, that doesn’t mean I wouldn’t take advantage of other venues. I would certainly use Amazon’s KDP service (Kindle Direct Publishing) for making an e-book available. Also Barnes & Noble’s PubIt service is their equivalent of the same thing, just a slightly different technical format, both of which are supported by the Calibre software I mentioned earlier.
• I’m personally not a big fan of Smashwords, though many people use it because of its simplicity. They take an extraordinary amount of money for services that almost anyone can do themselves – especially if you’ve gone through the trouble of getting an editor, cover artist, etc – I don’t personally see the advantage of using Smashwords for general purpose distribution. I would limit their use to target distribution areas that aren’t already covered by Amazon or B&N. In truth, you likely won’t be missing much if you don’t use them at all, but that’s strictly my opinion.

I hope this has been helpful, and if there are any questions, just let me know. As it is, I’m nearly double the word count that Joshua asked me to stick to–but I don’t always listen to my editors.

Share on Facebook

Guest Post by Michael Rothman

 In this article, I plan on covering how an Indie author would go about taking an idea for a story, and cover some of the primary items an author should consider when they begin what might be a massive undertaking. Since there is a good amount of data that I’ll be covering, this article will be split into two bite-sized sections. The first covers topics such as knowing your audience, novel research, and realistic time allotment. All the things necessary when you consider writing that first draft.

The second part will cover the logistics of the publishing process: the author/editor relationship, creating of a book cover, acquiring an ISBN, and formatting of your manuscripts. I hope by the time you’re done reading the second article, you have a fair idea of what to expect, and sufficient pointers to get started on going from concept to completion.

For many would-be authors, the task of writing a novel may seem daunting. Let’s face the facts that 95% or more of the people who start writing a novel never finish.

“Why?” you might ask.

Well, I certainly can’t speak for most people — heck, I can barely speak for myself, but I do have a few opinions on the matter. A lot of this has to do with lack of pre-work and not realizing the investment of time that is required.

Let’s speak briefly about some of the things that a typical author needs to consider when they initially undertake the writing of a novel-length book.

• Initial Concept
  • Most books start with a concept, some kind of idea that makes the author go, “Hmm! I’d love to write a story around that.”
  • That’s usually the easy part.
• Who is your audience?
  • Some elements of what come next really depend on your audience.
    • Some people are confused about who they are writing for. Let’s realize that you are unlikely to write something engaging for a 2^nd grader that is also entertaining for a college-age student. Your novel is unlikely to target everyone, so keep in mind what the demographic of the typical reader is that you are shooting for.
    • The age of your audience affects some of the things you have to worry about as an author. For instance, if you are writing for young children, they might be quite forgiving that you don’t know the difference between an arc-welder and a brazing torch.
  • Understand that if you are writing for certain age groups, there are taboos.
    • The easiest example is the introduction of certain mature topics in a children’s book. For instance, if you are writing MG, the concept of alcohol use is usually a no-no. I’ve had people criticize my work because I had thirteen-year-olds holding hands and give an occasional kiss on the cheek, with lots of blushing tossed in. Most people in the United States don’t realize how puritanical their audience is.
  • Many caveats are cultural. Sometimes we can’t help but stumble into things that are considered rude in other cultures. For instance in Thailand, if you touch someone with your left hand, that is somewhat equivalent to sneezing in their face. It’s considered unclean and rude.
• Research
  • The older the audience, the more likely you are to have to research some things. Let’s face it, most of us aren’t experts in thirteenth century metalsmithing. However if you are going to write about someone who is a metalsmith, you can be guaranteed to find yourself being critiqued by readers who have been doing that stuff for forty years and feel you’ve maligned them in some core way by incorrectly describing the annealing process.
  • The thing to be certain about is your accuracy in the concepts you describe, and maintain a level of consistency across your story. If you are inconsistent, people will catch it and you’ll lose readers’ interest quickly. An example would be if Sonja’s hair is blonde in one chapter, auburn in the next, then back to blonde for the remainder of the story without any explanations. You’ll have readers harp on you incessantly. Rightfully so.
• Organization
  • Architects vs Gardeners
    • How you organize your story is a somewhat religious topic amongst authors. I’ve heard Brandon Sanderson use the terms architects and gardeners when describing how people organize or plan their stories, and I think that’s a very fair way of describing it.
    • As an architect, you tend to create an outline of sorts (the level of detail varies) which plots the inevitable storyline that you are creating. I find that this method is very useful for going through the mental exercise of where your story is going, and helps you avoid the pitfalls of writing yourself into a corner. Like Brandon, I happen to be one of these types, and can lay blame for my natural proclivity for it on my engineering background.
      

      Stephen King, gardener.

    • As a gardener, you start with a beginning and oftentimes a destination, and you grow the idea of your story more organically. You aren’t sure where it will take you, but you start writing and you continue to write until your story hopefully comes to a satisfying conclusion. I suppose the risk of this method of writing (which MANY people swear by) is that you are more prone to writing yourself into a corner. You might find a thread in a story that, once written, you realize doesn’t fit the rest of your overall book and either needs to be scrapped or rewritten.
  • As an architect, you’ll typically end up with a bunch of research, storyboarding, notes and miscellaneous fodder to begin the writing process.
• Doing it
  • Time
    • Most people don’t realize how much time it really takes to write a novel. It’s easily hundreds of hours, minimum, for an average 90,000 word novel. That’s why people oftentimes start, get a couple pages into it, maybe a chapter or two, then discover that they really enjoy fishing instead.
  • Real Life
    • Your real life must be able to support the time required for doing it. This means that family has to be supportive of your investing time away from them. Let’s not forget most authors have a day job when they are starting out. Heck, many authors have been publishing books for decades and never stopped their primary job.

Now that you’ve gotten to this point, as an indie author, there are several logistical hurdles and processes that you need to undertake to go from the first draft to a distribution-ready book. We’ll discuss those at length in part II of this write-up on Friday.

Share on Facebook

Author, Jess Owen

A follow-up by Jess Owen to yesterday’s post on typography.

When I set out to self publish Song of the Summer King, I knew I wanted everything to look “traditional.” I wanted it to look polished and professional, like something put out by one of the Big Six. I invested in the artwork by hiring a freelance artist who’s well known for her fantasy, wild life and particularly gryphon artwork. I invested in an editor with a great track record who I believed understood my goals for the story. I had plans for a big Kickstarter fund raiser, and wanted to hire a printer instead of going POD.

With all that done, somehow, I still thought it was fine to slap some letters on the front in a free, “medieval-looking” font, and call it a day. Fortunately my friends had my back. Josh Essoe sent my cover art around for some critiques from some pros, and very honestly told me, “You’ve invested too much in this book not to get some professional lettering on the cover. Talk to Moses Siregar; he’s put the same kind of effort into his work.”

So thanks to the power of author friend networking, I contacted said successful self-publisher and he gave me the name of his typographer, Terry Roy. She seemed excited about the book, I liked her portfolio, and so she put together a package deal to not only do lettering on the front of the e-book and the hardback edition, but to handle the interior layout and format the books for printing and uploading to Amazon. And thank goodness she did.

I think sometimes we self-published authors think we have to do everything ourselves. But just as I would hire a professional to tune up my car, I now know the value of investing in professionals to wield their magic over my stories. It’s a matter of time, energy, and expertise.

I’m so happy with the final product and with the team that fell together to make it happen. I truly believe all writers need a master mind group to make their work really stand out, and I know for my book, I couldn’t have asked for more. Below you’ll find my cover before and after the professional typography and design.

AFTER

BEFORE

Share on Facebook

Illustrator & Typographer, Terry Roy

Guest Post by Terry Roy

Many authors go on the extravagant hunt for the best cover art out there. And while cover art is an important part of creating an attractive selling package (your book), bad typography can ruin it. Without typography, it’s not a book cover. It’s just a photo, an illustration, a painting.

What is typography? Glad you asked! It’s the art of arranging letters and words attractively on a page. Whether or not that page is a book cover or an interior narrative page, a billboard on a highway or stamped on a grocery bag you take home from the market. Most professional graphic designers are trained in this. Many others creating book covers nowadays are not. If you’re hiring someone to do a cover (to me, this means the complete package), or add typography to the image you want as the background for your cover, make sure you look at their portfolio and like what you see. Forget the pictures. Make sure you like what you see even if the titles and author names were on solid color backgrounds. Great typography design can carry itself, images added or not.

I can write pages and pages on this, but to keep it simple, I’ll distill it to basics.

1. When you commission artwork or start your image search, remember you need to display large, visible type on top of it.
Too many people sacrifice the visibility of the book title or author name so they don’t cover up the art. In my opinion–that priority should be the other way around. The art shouldn’t interfere with the stand-out impact of the author’s name and the title of the book.

2. The typeface you choose for the title can set the mood and tone of the book from the start. Choose wisely.
There’s a reason that many thrillers, spy stories, and suspense novels use a simple headline font like “Impact”—it denotes urgency, demands attention. Distressed or goth fonts get used on gritty, post-apocalyptic stories or dark vampire stories. (Be careful here, many distressed fonts won’t “pop” without a lot of help and unless you are a bestselling author, you don’t want your title blending in with the background art.) Fancy script fonts with lots of loops and swirls remind us of romantic invitations–so we see some of that on romance novels. These examples are generic. But please, don’t just pick a font because you think it’s cool. It has to match the story, and feel right with the title. Font sites often give you the option of typing in your title so you can preview it as you scroll through pages of choices. Just try it—see how it changes the mood and tone with each new look. (I spend hours trying fonts on titles, like some people try on clothes.)

Art & Design by Terry Roy.

Make sure your font choice–or the font choice of your cover designer– is legal to use commercially.
Please respect fonts tagged “for personal or private use only” and do NOT use them on your book covers. Often fonts at free sites were created to emulate a copyrighted, restricted-use font face. It is NOT okay to use these fonts on your books or anything you put out for sale or download in a public marketplace. (“Bleeding Cowboy”, which I see on a lot of vampire or paranormal books, is a good example. Lots of people are using it, but unless they got a licensed copy, or written permission from the designer, they shouldn’t be.) Go to a site like Fontspace and use the “Commercial Use Friendly” filter in the search. That way, free fonts that are cool to use on book covers and other projects will show up, without tempting you with the Personal Use Only fonts.

3. Visibility and Readability.
Now that you have the right font for your genre and title, and another for your name (a simple, non-fancy font will do in most cases) the third important thing is to make sure it’s clear, sharp, and readable. Remember, in the online market for both e-books and paperbacks, the reader is either spotting you first in a tiny ad or a tiny thumbnail image in a New Releases list. Even if your cover art loses fidelity at thumbnail size, the title, at least (if not also the author name) should stand out sharp and clear. Color choice is important here. It’s hard to go wrong with the classic choice of black (offset by white), or white (offset by black) when you’re just not sure. No matter what color you choose, contrast with the background is paramount. There should be enough contrast to “pop” that title even in small sizes.

Now… go out there and practice! One final tip I’ll leave with you today: study the bestsellers of your genre from the big name publishers. If you are a do-it-yourselfer, copy one of these covers. Import it into your graphics program and make it a locked layer. On a layer on top of that, challenge yourself to duplicate layout of the title, authorname, and any other print. You don’t have to match the typeface exactly, just get one close enough. (In graphic design courses, students are often challenged to duplicate the layouts on ads and product packaging–it’s a great hands-on learning exercise.) Even if you don’t want to tackle your cover typography on your own, studying what’s hot from the big pubs in your genre can give you a better eye for getting quality work from the person you hire to do it for you.

Share on Facebook

Guest Post by Natasha Fondren

The question I get asked most by my clients is this: “What else, other than the text, should I put in my book?”

POD books and eBooks can handle extra pages, images, color, fonts, and content without any cost (up to a certain point, and even with Kindle, it’s marginal). When you’re done writing your book, you want to add content that will first, sell your book, and second, sell your other books.

SELL THIS BOOK

In eBooks, the front matter serves only one purpose: to sell this book to your readers.

In bookstores, readers check out books in this order:

1. They catch sight of the cover.
2. They turn it over and read the back cover.
3. They skim through the appropriate ad pages at the beginning.
4. They turn to the first page of the text and read a bit.

With eBooks, it goes more like this:

1. They catch sight of the cover on the website.
2. They click on the title.
3. They check out the average rating.
4. They read the synopsis and maybe skim the reviews.
5. They download a sample.

It’s important to note that once they download a sample, they haven’t yet bought it. You still have to sell your book with the sample: the first 10% of your book.

CONTENT OF THE SAMPLE

In a traditional book, the opening consists of ad pages, half-title page, title page, copyright page, list of other books by the author, dedication page, epigraph, table of contents, and sometimes acknowledgments.

In an eBook, we want to get rid of everything that doesn’t sell your book because it takes up space in that first 10% of your sample. First, the half-title page, a holdover from printing processes, is completely unnecessary.

The copyright page will not sell your book, nor will it magically prevent piracy. Send it to the back. The acknowledgments, likewise, should be sent to the back.

The list of other books by the author will only sell this book if you have a long list that proves you to be an author who’s had some practice at this. When in the front matter, this list does not sell those books; it only tells the prospective reader that you’ve some experience under your belt.

This list is better at the end, after they finish the book, when they’ll be looking for their next read. Probably they’ve already seen on the website that you’ve written other books, if you have.

The dedication? As interesting as it is to you, it should only stay up front if it’s truly going to hook the reader into buying your book.

The table of contents is accessed through a menu button, so it’s unnecessary to put it up front unless it sells your book, as is the case in nonfiction (telling the reader what is contained in the book) or in some fiction, where the chapter titles are so interesting that they hook the reader.

So what does that leave?

1. Ad pages
2. Title page
3. Epigraph
4. Text

Ad pages go first, and these should be an invitation to the reader. While you should take advantage of this opportunity, do not let the ad pages dominate your sample; you want to sell your book to readers, then give them enough of your content to hook them into your story.

There are several potential items that can go in your ad pages (I don’t advise using them all!):

• Reviews: If you have some exceptional reviews from respectable sources, or some funny, tongue-in-cheek reviews, then put two or three at the beginning. More than that, and you’re crowding out your sample.
• Synopsis: Reminding the readers what the book is about is not only a good sales tool, but it’s also one of the ways the human mind learns: big picture to little details. When readers sit down to a book, they want to know what it’s about. While this information may be on the website, they may look at the sample days or weeks later.
• Excerpt: A short excerpt, maybe one or two paragraphs, can work really well. There is an art to selecting just the right paragraph or two–make sure to get lots of feedback from your friends!
• Letter to reader: This is a bit of an old-fashioned technique that I’ve only seen in romance books. It’s been used quite a bit, so it must have some effect. If you pick this, please make sure your note to the reader is super good!

The title page sets the tone for the book, so embed a nice font and have a care for the design. The epigraph, as well, can set the tone for the book.

The text should be inviting: a nice chapter header, a dropcap, possibly some styling in the opening few words all help pull the reader into reading your text. Book design is important!

A PROBLEM WITH AUTO-CONVERSION

If you upload a Word document or use a converter to make a Kindle book, then when a reader opens your book, it will open to Chapter 1, skipping all front matter, ad pages, and even the prologue.

If you hire a professional, they’ll make sure your book opens where you want it to–except the cover. On Kindle, the book generally refuses to open to the cover, unfortunately. (Please do write them and complain, though! Maybe they’ll change it!)

THE BACK MATTER

From the very second your reader reads the last sentence of your book, you need to sell your next book, or your backlist.
The back matter can contain:

Thank You: First up, it’s nice to thank your readers. Make it short and sweet; this is not an about-the-author page. Perhaps a sentence or two informing about (and linking to) what you’ve got in the back matter for the reader. For example:

“Thank you for reading Great American Novel! I hope you enjoyed it. A list of my other books is on the next page, and then the first chapter of my upcoming novel, Pulitzer Prize Novel, to be released in the spring of 2014.”

Second, offer a link to a very simple html sign-up form for your newsletter. (You do have a newsletter list, right?) This should be simple and ugly, easy enough for e-ink browsers to handle, such as my newsletter (free book on Indie Book Production coming soon to all subscribers!). Please note that this doesn’t have to be your only newsletter sign-up page, but for this purpose, you should stick to a sign-up page that can be handled by the worst of browsers.

A List Of Your Other Books: This can go before or after the next section.

Your Next Book: Like the sample, this should be in three parts:

1. An image of the cover.
2. A quick synopsis or blurb of the book that hooks the reader.
3. An excerpt–you can make this substantial, such as the complete first chapter or two.

Other Ideas: I’ve seen some authors put a miniature version of their website in the back, starting with a home page that links to each section of the content that follows. Remember, the page count is nearly limitless, so be creative and give to the reader, and hopefully they’ll give profits back to you!

AND THEN . . .

After that, you can put an about-the-author page, so they know who you are. And then, (finally!) all the stuff you took out of the front matter that doesn’t sell this book or your next book.

Natasha Fondren is the founder of the eBook Artisans. Whether you’re a traditionally-published author looking to make an out-of-print book available, an indie author releasing a self-published eBook, or a publisher looking to make a backlist available, the eBook Artisans^SM is passionate about making your print book or eBook a welcoming and beautiful experience for your readers.

Share on Facebook

Author, Jen Greyson

I’ve had an opportunity to work with both an amazing freelance editor, Joshua Essoe, as well as an in-house editing team for the boutique publisher, The Writer’s Coffee Shop (of 50 Shades of Grey fame). Beyond my own experience, there are still a myriad of relationships depending on the size of the publishing house and skill of the freelancer, but I wanted to share my experiences with each to let authors know what they might be able to expect.

One of the biggest differences is the number of passes on a single work. When I hire a freelancer, money is a big part of the amount of time he can spend on my work. Unfortunately, my checkbook will only allow him one pass, so he has to hit everything in one sitting—plot issues, line editing, copy editing—the whole shebang. When I send it to my in-house team, money is still a factor, but now it’s on their side as to how many passes they can afford in overhead.

For my first book, the initial in-house edit focused on the overarching plot. I sent in a polished manuscript and after a couple weeks, I received a 10-page evaluation addressing suggested plot changes, crutch words, character inconsistencies, etc. I then had a few weeks to fix the issues and send the revised manuscript back. My freelancer addresses the same things as that evaluation, but he tackles his evaluation and in-line comments about my misspelled words and comma misuse, at the same time.

After that content edit, the house editors send me the line edit. From here, my in-house editor and I will work for a few weeks passing the manuscript back and forth until we get a clean copy (for me, 10 passes total). Then my copy editor gets to take a pass (I’m lucky in that I have a fantastic copy editor and she doesn’t hack my stuff to death–I’ve heard horror stories where sometimes the copy edit is worse than the line edits) and we work to get another clean copy (4-6 passes). Then a final proofreader gets to take a fresh look and be a final set of eyes, more passing around (2-3), and I sign off on a final copy.

Beyond the three editors working on the manuscript, there are also the other departments to consider, as well as the other books the house is launching. All those people and factors can play a part in the book’s final form.

But really, besides the amount of time and hands that touch the manuscript when comparing freelancers to in-house editors, everything else is the incredibly similar.

The good, the bad, and the horrifically disfigured.

However, and this is a big one — Not all freelancers are created equal and anyone can start a publishing company these days, so it’s incredibly important to do a huge amount of homework no matter which path to publication.

My pursuit of TWCS wasn’t accidental. Random House had just
paid seven figures for the rights to 50 Shades of Grey and the new adult genre was on the rise, in part due to the college age of the main character. My characters haven’t quite fit anywhere other than new adult, and I wanted a smaller publisher willing to go to bat for me and my characters without trying to force them into a different genre (like every other agent and editor I sent it to). TWCS had first-hand experience of launching a mega-hit and I wanted to take advantage of all that in marketing my book, Lightning Rider.

My decision to hire Joshua was just as purposeful. He’d already edited work for NYTBSA, David Farland, and other fantasy authors. Finding a freelance editor is easy—finding a GREAT one is tough. Before spending money on an editor, it’s always wise to ask for them to review a few pages and see if their style matches. Research the genres they work on and find one that works on what you write. Readers have very specific expectations whether they’re reading fantasy or romance or thrillers. If the freelance editor doesn’t know what those expectations are, you may end waste a lot of time and money.

Not all edits are created equal.

Whether I’m working with a freelance editor or my in-house editor, one thing remains the same. I’m the only one who can tell the tale. It’s up to me to make sure my characters are represented on the page like they are in my head. I know best how they react in certain situations, what their voices sound like, and I get to fight for them to make sure their story is told in the best way possible.

Both my freelance editor and my in-house editor have suggested changes that I didn’t agree with. Most of the time I can see where suggestions make a better story, or when grammar rules takes precedence, but sometimes . . . sometimes there are places where I’m unwilling to bend because I know where the story goes beyond this book, or when a simple word change in a bit of dialogue changes the tone so it’s no longer that character’s voice. I know where the story started a decade ago when these characters were children and their backstory took a major hit.

Sometimes, knowing when to ignore advice is as important as taking it.

Share on Facebook

Contributing to the Fictorian Era represents a very small portion of my continued efforts to further my writing career, albeit it’s an effort I can get pretty passionate about. Like the rest of our regular bloggers, I am committed to growing that career and getting my work out into the world—and of course, the market.

Some of us have been serious about this pursuit for many years, while others have begun the endeavor more recently, but we’ve all made tremendous progress. Today’s post is dedicated to showcasing the work we have collectively sold or published in the last two years.

 *          *          *

Evan Braun. I’ll start with me. In May 2012, my debut novel was published through a small press in Canada. Called The Book of Creation, it is the first in a three-volume adventure series in the vein of Indiana Jones, with a bit of Da Vinci Code mysticism thrown in for good measure. I wrote a piece about the release of the book last year.

The Book of Creation can be purchased here. The Kindle version is currently on sale for just 99 cents! It is also available on the Nook as well as the book’s official website. The second volume in the series, The City of Darkness, is coming out later this year. Details will be announced right here at the Fictorian Era, so stayed tuned.

David Carrico. In the last few years, David has sold four short stories and one non-fiction piece to The Grantville Gazette, an online magazine featuring stories and articles about the inhabitants of the world of 1632, the first novel in a long-running series by bestselling author Eric Flint. The first of the stories is “Evening of the Day,” followed by three stories co-written with Enrico Toro—“Euterpe, Part 5,” “Cadence,” and “The Duelist.” He also wrote the non-fiction “After the Ring.”

In addition, another of his stories, “Suite for Four Hands,” appeared in Grantville Gazette VI, an anthology published by Eric Flint and published by Baen Books.

Most importantly, David has recently teamed up with Eric Flint to co-write one of the official entries in the 1632 series. This new novel, coming out in October 2013, is entitled 1636: The Devil’s Opera. In case you missed it, David recently wrote a post about his opportunity to work directly with one of the most talented writers in the industry. Another post on this collaboration is coming later this month.

1632: The Devil’s Opera can he preordered here.

Colette Black. Colette specializes in young adult fantasy, and has also made several sales. Credited as C.M. Vernon, her short story “Beneath the Skin” appeared in Women Writing the Weird. More recently, she received an honorable mention in the prestigious Writers of the Future contest for her 4th Quarter 2012 entry. She also won the CopperCon 32 short story contest with “Kairo’s Opportunity.”

Finally, Colette’s short story “Demon River” is forthcoming this month in White Cat Publishing’s biannual anthology magazine, Denizens of Darkness. It will be available to purchase here.

Nancy DiMauro. Nancy’s debut novella, Apollo Rising, was released by Musa Publishing last September. The story combines romance with Greek mythology. It can be purchased here. She has also released a couple of short story collections, including Paths Less Traveled and Shots at Redemption, both of which are available as $2.99 ebooks. She also contributed to an anthology called Jack Gorman Got Cut by a Girl. These are Amazon links, but note that the books are also available through Musa Publishing’s online store and Barnes & Noble’s Nook Book Store.

Nancy also contributed to Doghorn Publishing’s Women Writing the Weird, along with fellow Fictorian Colette Black.

Mary Pletsch. Mary is still just getting started, but she recently sold her first short story to a forthcoming anthology. Unfortunately, the details of the anthology haven’t yet been released from the publisher. Rest assured, Mary will be writing a post later this year with all the info. Stay tuned!

Joshua Essoe. Joshua’s foray into publishing began a few years ago when he began working with acclaimed fantasy author David Farland on his award-winning novel, Nightingale. For more information about his successful editing business, check out his website. You’ll find an impressive gallery there of all his edited works which have gone on to be published.

In addition to his editing, Joshua has pulled in two honorable mentions for stories submitted to the Writers of the Future contest. His writing has also appeared on Grammar Girl’s Quick and Dirty Tips for Better Writing.

Brandon M. Lindsay. Brandon has been actively self-publishing short stories leading up the released of his forthcoming debut novel, The Born Sword. So far the stories include Dark Tree and an anthology entitled The Clans. The provided links take you to the Kindle Store, but Brandon’s works are available across multiple platforms, including Barnes and Noble, Sony, and Kobo. Links can be found at his website.

 *          *          *

This is not an exhaustive list. There are many other books that are coming out soon, as a number of our contributors are working closely with well-respected agents. We are coming out with new material all the time, so make sure to check back here often, as you will see publishing announcements and articles about our writing processes.

Well, readers, now that you know what we are up to, do you have any exciting projects of your own you’d like to share with us? Feel free to discuss them in the comments section.

Tune in tomorrow, when we kick off our third year with a month of posts from true professionals. Throughout April, we’ll be getting people from different fields, from editors to illustrators, to talk about the process of collaborating with authors on manuscripts.

Share on Facebook

Any of you trying to decide whether to take that cruise to the Bahamas or attend a writing workshop?  Well, now you can do both!  The Sail to Success writing workshop combines the awesome vacation experience of a Bahamas cruise with a professional level writing workshop.

I attended this year’s first-ever workshop, and it was well worth the cost, which was higher than some other venues, given that we combined a vacation with a small group workshop with top talent.

When I heard about the Sail to Success writing workshop, I had to go. Not only was the venue uniquely enticing (I’d never cruised before), but the line-up of faculty presenting to the small group was outstanding. Presenters included:

• The prolific and always helpful Kevin J Anderson and his wife, Rebecca Moesta,
• Legendary author Mike Resnick
• Top literary agent Eleanor Wood
• Novelist, instructor, and editor Nancy Kress
• Author and instructor Jack Skillingstead
• Author and teacher Paul Cook
• and Toni Weiskopf, head of Baen Books.

Wow. And the reality lived up to the expectation.

The workshop proved extremely productive, although being on a cruise ship proved to be a challenge as well as a great benefit.  It was a little difficult to focus on class time while the ship was docked in Freeport or Nassau.

The class schedule was intensive: from 8 AM to noon, and from 6 PM to midnight most nights. We managed to slip ashore in the afternoons, but lacked the time for extensive excursions like scuba diving (we had to return to the ship by 4:30). Luckily, my wife came along since the purchase included cruise for two, and she vacationed for both of us while I sat in class.

I didn’t mind. The classes were excellent. Not only did we receive excellent instruction on craft from Nancy Kress, but we learned from these long-time, successful professionals about the nuts and bolts of the publishing business.

The highlights of the class were the critique sessions from Nancy Kress and Toni Weiskopf. Nancy reviewed samples of our writing from an editor’s perspective, and provided wonderful feedback. Toni reviewed other samples from her perspective as a purchasing editor. What a rare opportunity to sit with a publisher and see exactly how they look at your work. It proved enlightening, and a little scary.

Toni receives over a thousand manuscript submissions per month. When she considers those submissions, she’s not looking for reasons to like a manuscript. She’s looking for any excuse to stop reading, and to give that submission the dreaded ‘red mark of doom’. It might come in the first paragraph if she sees it’s not the type of story they’re looking for, or it might come on page two when she finds herself confused, or sees too many grammatical mistakes. If she can’t find a reason to throw the manuscript away quickly, then it just might be a work she’d consider reading further.  Of the fifteen students in the class, only three of us earned that distinction, which was a rare moment of validation.

The only complaint about those critique sessions was the lack of time. Given the time constraints, feedback was limited to 7-10 minutes per manuscript. It just wasn’t enough time.  However, in 2013 the program will be structured slightly different.  Each student will select if they want a critique from Nancy or from Toni, not both, although all students will get to sit in on both critique sessions and hear the reviews of all of the submitted works.  That should allow for more time per submitted work.

So overall, this workshop proved well worth the investment in time and money, and I strongly recommend it to anyone who’s a serious aspiring writer.

Share on Facebook

So, we’ve been talking about workshops, seminars, and conventions this month, and we couldn’t possibly go without mentioning Worldcon. With the World Fantasy Convention (WFC), this is one of the big ones for writers starting out. There is no cap for Worldcon, as there is for WFC, so this convention has a higher guest count and a much higher fan to writer ratio. It’s not as intimate an atmosphere (if you can call 750 people in one hotel intimate), but it’s a very good place to go for new authors.

At a workshop I went to a few years ago, Pyr editor, Lou Anders, said that if you’re looking for a publisher and/or agent, go to WFC. Once you get a publisher and/or agent, go to Worldcon.

I’ll be honest. I’ve never attended a Worldcon in the past, but this year, it’s in my back yard, so to speak, so I’m totally planning to go. In addition to the huge amount of programming they have every year, there are plenty of parties to attend and lots of pros to meet running around the place.

Hugo Award winning author Mike Resnick wrote a great guide for beginners attending Chicon7 (this past year’s Worldon). It’s a really good read for those, like me, who will be attending for the first time, no matter what year you’re going. The official site also has some advice for first time goers here.

Here’s the skinny on Worldcon 2013, or as it’s been titled, LoneStarCon3:

• This year, the convention will be in San Antonio, Texas, August 29-September 2, 2013.

• Membership is $200 for an adult attending membership until April 30, 2013. More info can be found on their membership page.

• There are two host hotels right on the San Antonio Riverwalk. Bookings opened on the website today, January 21, 2013. The Riverwalk is a major tourist attraction, so the prices can be a little high for many people ($154 for single/double occupancy; $175 for triple/quad). But there are plenty of other hotels in the vicinity that are a little more affordable, and it’s always a good idea to bring a friend or two to cut costs.

• Programming isn’t up yet, of course, but there’s always a huge amount to see and do. On the programming page there are links to the programming from previous Worldcons. Check it out to see what you might be looking forward to.

• In addition to the programming and parties, there’s also a writer’s workshop, if you want spend some time with a couple of pro authors working on your craft while you’re at the con. According to the workshop page, there’s a fee of $15 to reserve a spot. Reservations open in July.

As for me, I have to say, I’m already kinda jazzed to go this year. Since it’s open to everyone, I can actually convince some of my friends who don’t write to go with me, and the wealth of pros going is always a great draw. And since it’s only a few hours drive from my house, I won’t have to shell out big bucks for airfare, which is always a plus. Honestly, just taking a look at the official site makes it seem like there’s entirely too much to cover everything, but we’ll surely have a ton of fun trying.

So, anyone gone to a Worldcon before or going this year? Share what you’ve enjoyed in the past and/or are looking forward to this year. Help us first-timer’s figure out what to get ready for.

See ya there!

Share on Facebook

Nora Zelevansky

Guest Post by Nora Zelevansky

I probably shouldn’t admit this, but when I first heard the term “NaNoWriMo,” I thought maybe it was a Star Trek species or a riff on Robin Williams’ “Nanu, Nanu” alien catchphrase from 1970’s sitcom Mork & Mindy.

In case you don’t already know: it is neither of those things.

NaNoWriMo is an acronym for National Novel Writing Month. And, lest you assume (as I would) that it’s some random meaningless designation like Bacon Appreciation Week or Balloon Animal Day (not to downplay the importance either of those deeply important celebrations), I can assure you that this is serious business.

During the month of November each year, thousands of people all over the country commit to writing about 1,677 words a day sans outlines and without editing. At the end of the month, each person is meant to have a relatively short (about 50,000 word) draft of a novel. And some of those novels eventually get published. My book Semi-Charmed Life was fortunate enough to be among those.

Being largely based on free association, that resulting first draft is generally a bit of a mess. At least, that’s true in my case. In 2009, I participated for the first time, moved by the desire to find out if I could write fiction. I am, after all, a journalist, whose forays into creative writing had previously been relegated to personal essays, memoirs and creative nonfiction. But I was craving an outlet without deadlines or specific guidelines for my voice. I was in the mood for a different kind of challenge.

For me, NaNoWriMo was a game changer. And I am not alone. Not even close. This wasn’t the first time I’d toyed with ideas for books, usually getting all excited and then deciding a mere week or two later that the concepts were lame, would never go anywhere and were not worth months or years of anyone’s time. But this was the first time I was offered a structure for writing a novel, that I was instructed to pick an idea (even if just for the first page or chapter) and stick with it … no matter what.

Though I am disciplined as a writer (I have to be as a freelance journalist), I’m not big on enforced structure. So, for me, it was relief not to have to have to outline or research much, elements that NaNo discourages. And, as goofy as the supportive exclamation point-filled NaNoWriMo emails sometimes seemed from the cheerleading staff of fellow writers, knowing that thousands of others were attempting the same feat did keep me on track. And don’t even get me started on the graph: Participants sign up online, create profiles then watch a graph that tracks their word count accomplishments grow and shrink. I can’t quite tell you why, but that graph kept me honest. I couldn’t bear fail it! It kept me writing even on difficult days.

That is to say; as much as I enjoyed the process, I also found it difficult sometimes. Like everyone else, I started on November 1st of that year. Which was my first wedding anniversary. Which was the day I was traveling via plane with ten buddies back from a best friend’s wedding in Mexico. Which was the day after their wedding, when I was a lot hungover from too much tequila and Churros. As you can imagine, I can’t say it was the most productive writing day of my life. And it would not be the only one that was rough going.

For most of us, no matter how much we adore writing or how much time we have to dedicate to the task on a given day, there are always times when the words just don’t flow, where what we scribble or type is pure crap. If I’d gone about writing my book through a different method, I would have, of course, had the luxury of taking a pass on those days, but that’s how you get stuck and give up. NaNo forces you to push through the less creative moments to get to the next thing. After all, you can always go back and edit when the month is through.

I won’t bore you with talk of my addiction to Cherry Coke Zero during that time or the explanations to my husband that got me through that time and out of certain holiday obligations, BUT suffice it to say that a plot emerged despite my total belief that it would not. And afterward, when I reread the draft, which truly was a big mess, I saw some elements that seemed worth pursuing and I started the rewriting process.

The Rewriting Quandary

For me, rewriting can be easier than writing for the first time. After all, there’s no blank page staring you in the face. But not everyone feels that way. So, how to keep yourself working on revisions long after the NaNo process has ended?

Well, first of all, I know that many colleges and continuing education institutions offer classes on taking your novel to the next level and so that structure and accountability can be helpful for some. I personally felt that I’d already put so much work into completing the draft. To abandon it then would just have felt wasteful. I wanted to see where it could go.

My book in particular was a strange mix of genres, part coming of age, part mystery, part humorous satire—that was never what I’d imagined I would write. And I was proud of it … and a little intrigued too.

I sent the draft to friends and family for feedback, made revisions, then sent it to more people I knew for notes. Of course, it’s not always easy to hear that feedback, but you just try to remember that its all in pursuit of a greater goal. People are only expressing opinions and, while you may not like everything you hear (in fact, you definitely won’t!), it’s helpful to give the manuscript to many people of different backgrounds and interests. That way, if they all give you a similar note or point to a similar problem, you know that it really does need to be addressed.

On Picking Readers For Notes

Another thought: we all have relationships in our life with people we love that are complicated. (And, yes, that’s probably a euphemism for something worse.) If you can, avoid sending those people the manuscript for feedback. It may seem obvious, but its’ really easy to make that mistake.

Ask yourself, will I be able to hear negative thoughts from this person and do I trust him or her to give me honest feedback without twisting the knife or trying to make me feel small? Does this person truly have my best interests in mind, in this context, or is our relationship competitive in some ways? Often people don’t even realize that your attempt to write a novel pushes emotional buttons for them, so it’s important that you consider everyone’s feelings, so that you don’t end up feeling angry, defeated or upset.

Once You Get Published

Anyway, a bazillion revisions later, the unimaginable (for me) happened: I found an agent who was excited about the story and she sold my book Semi-Charmed Life to Macmillan’s St. Martin’s Press. It hit bookstores this July 2012.

The day they handed me the galley and I actually held the bound manuscript in my hand in the form of a book was probably the proudest of my life. Of course, what’s amazing these days is that we can sell to publishers or self-publish and, either way, get to see our work in book form.

I spent most of the summer touring around like a crazy person, doing everything I could to promote the book. That’s harder than you’d imagine these days. Since Borders closed, the chance of someone just coming upon a book accidentally while browsing is down something like 25%. The greatest challenge is just letting people know that you and your book exist, then hopefully encouraging them to give it a chance.

My novel’s cover is pretty and sort of looks like a water color painting and it certainly has the components that suggests, but it has a darker, more literary, almost cartoonish side (compared sometimes to The Royal Tenenbaums in tone) and that’s something a person would only know from actually picking it up and reading it. So, the trick is getting people to try it out, to take that step.

The other night, I was at a cocktail party and was introduced to a fellow novelist. He told me the title of his book and I told him mine and we both vowed to buy copies. That’s a vow I’ll keep: as we both admitted, once we realized how tricky it is to get a story out there, we started buying books by every author we happened to meet. It just seems like good karma, like the right thing to do. And I’ve ended up reading some fantastic new books that way too!

While traveling around teaching writing workshops, giving readings and even calling and/or Skyping into book clubs around the country to discuss Semi-Charmed Life (something I am still enjoying very much), I often talk up the NaNoWriMo process. Sometimes I feel like I must sound like some crazy cultist because I am such a believer. But the process worked for me and I think, even for writers who care less about the outcome and more about the experience, it can be incredibly enriching on an emotional and creative level, like writing Morning Pages while doing The Artist’s Way. It’s an escape from the everyday, a chance to let your mind (as cheesy as it might sound) do its thing and run free without constrains.

For me, it was a chance to discover that I had a much wilder imagination than I’d assumed. Who knew? It’s been a new way for people to get to know me, as well. Friends and relatives have read the book and said things like, “I feel like I understand you on a whole other level now. And I think maybe you’re crazy.” Nice.

I have been using the NaNo process to write my second book for the last six weeks. It’s longer than 50,000 words and I couldn’t wait for November to start because I have an actual deadline this time from my publisher, but the basic principles still make sense.

Interestingly, this time is harder. That surprised me. I’m more inhibited by what I know about publishing and by expectations. I can let my mind run rampant to some extent, but I also have to make sure that I stay on track, so I don’t horrify my publisher. But its working, or I guess I’m working, and that’s what’s important.

Ultimately, I like to think I wasn’t entirely wrong about the definition of NaNoWriMo, when I first heard it bandied about. While the acronym may not refer to some alien species, it is sort of a strange cultural community full of people who allow their minds to take them to lands far, far away. And that’s a unique thing.

Meanwhile, I should be getting back to writing. Better say goodbye.

Or as they don’t say, but totally should, during National Novel Writing Month:

Nano Nano.

Good luck!

Share on Facebook

I love money. I love being able to do the things I want to do without worrying if doing them will prevent me from paying my bills. I love that feeling of clarity that comes with the bank statement telling me that those setbacks that life sometimes throws at me are hardly setbacks at all.

I also love the satisfaction of a job well-done. I love raises, and promotions, and the praise of coworkers and bosses. I love having some structure to my day. In short, I love having a day job.

It’s easy to make the case that we can’t live without our day jobs. It’s even easier in such tough economic times, when it becomes clear to so many of us what not having one is like.

But I sometimes wonder: what if that was all I had? What if, on my deathbed, I realized that the greatest thing I achieved in life was middle management?

What if I had to make a choice between the comfort that a steady paycheck brought and the dreams that defined who I am?

Of course, one of the nice things about our modern society, even in its current state, is that we don’t have to make that choice. I am a writer with a day job. I am able to both pay my bills and follow my dreams. One need not be sacrificed to the other.

Yet knowing how you would answer such questions can help shape your future. Both your day job and your dreams exist in tension because they both compete for your time (what little time is left over from daily living).

It’s easy for us newer writers to frantically scramble for the top in this fast-paced new world of electronic publishing. There’s nothing wrong with that, except that it brings us the unreasonable expectation that if you’re not an immediate success, you’re an immediate failure. It’s easy to forget that there’s still the future in which we can make our mark. Writers are notoriously easy to discourage, perhaps in part because the world wants so badly to discourage us, and now we have sales rankings that can disappoint us every hour on the hour that only provide one more such opportunity.

As writers, our work doesn’t have an expiration date, especially now that the term “out-of-print” has gone the way of the dodo. But even before that was true, many writers had to wait years – decades even – before seeing an inkling of success. Yet still they persevered because they knew that without following their dreams, every other little success they achieved was but part of a greater failure. And fail, they could not. Writing was their lives. Without it, breathing was merely a countdown to death.

In taking the long view, we don’t have to answer the dilemma between day job and dream. It may be hard working two jobs, but no one said this would be easy. Patience and perseverance are job requirements; if you don’t have them, you may want to start thinking about middle management. It may make you happier.

So how would I answer this dilemma? Would I take comfort and security, a life with few surprises and few adventures? Or would I risk it all for the ultimate prize?

If you’ve read any of my fiction, you already know.

*

Help me quit my day job!

Read a ripping good yarn while you’re at it!

Today only, my epic fantasy, The Clans: Tales of the Fourth World, is free on Kindle! Click here for more details.

*

The Fourth World is ending. Brother Willfonde, the man destined to save it, is dead. Yet he left behind six clues—one historical text from each clan—in the hope that someone could finish what he started. Or so it is believed.

Led by a novice named Kularro, a group of young geniuses is tasked to find what the Magisters of the Church of the Overarch could not: an answer to the riddle of Willfonde’s six texts. Will they be able to find a way to save their world? Or is Willfonde’s final message one of despair?

Share on Facebook

A guest post by James A. Owen

Everyone in the world seems to spend a lot of time trying to discern signals in the noise, to find the elusive patterns that will somehow light the way towards an easily attained success – but the truth is that everything is signal, and the only patterns that exist are those we trace with our passing. Our choices form the patterns, and it’s only in hindsight that we can see them. The important thing to remember is that circumstances change; this is why patterns cannot be replicated. The only thing we can do is make choices as wisely as we can and then adhere to them – and the most important choice you can make is to never sacrifice what you want the most for what you want most at that moment. Doing that creates the only kind of pattern worth following: a straight line. If you follow that, then the world will intersect with you in the ways that resonate with your choices, and not the other way around.

Those intersecting moments are synchronicity; the flashes of insight, inspiration, and opportunity that tell you you are on the right path – but it only works if you do not waver in your choices.

Two years ago, an animation producer offered me a $250,000 investment in the HERE, THERE BE DRAGONS IP to jumpstart the development phase of the movie. We’d already had a dry run developing it at Warner Brothers with HARRY POTTER producer David Heyman and BATMAN BEGINS screenwriter David Goyer, who was overseeing my script, but they were occupied with other projects at the time, so it proved to be a nonstarter. Several years later, I’d regained the film rights and was working on it with Rick Porras and Marc Ordesky, two producers from THE LORD OF THE RINGS. Rick had introduced me to a screenwriter, and we’d assembled a great presentation, including preproduction sample art from ILM, but the high pricetag on the movie (estimated at $150 million to $175 million – ships on water are costly) was proving daunting to the studios, so we decided we needed to do more development first – and that takes money.

The offer could not have come at a better time for the project, and for me personally – after costs (paying the lawyers) and paying the screenwriter and other associated stuff, I would have netted about 40% of that. What made that money essential was that I was at the time coming down with a bad case of pneumonia that would linger for months – forcing the cancellation of the book tour for my fifth Imaginarium Geographica book, and seriously delaying completion of the sixth.

After difficult and protracted negotiations which stretched from August into December, we reached an agreement in which she and her backers would get a 25% stake in the IP, plus a return on their money, plus producer’s fees. A great deal for them, and a bearable one for me. But then we found out they wouldn’t be ready to fund until January – and I had to tell her if I didn’t have $50k by mid-December, I would lose my house. It had been a difficult season for a lot of people, and my own mother had come within days of losing her house. An error in transferring my mortgage between banks turned into a huge and expensive debt – one I couldn’t pay without that money. The investor said – around December 6 – that she might be able to arrange it.

By December 9, she said they can advance the money I needed immediately, on signing of a deal memo – AND on my assignment to her of all animation rights in the IP.

I agreed.

Around December 12, she told me her backers also wanted the publishing rights, too. I asked to exclude the current books, planned sequels, and spinoff titles. She agreed.

On December 14, I received the deal memo with only hours left to receive a wire to save my house. It included publishing rights to the excluded list of books. Furthermore, ALL rights to the IP would be transferred to a jointly-owned LLC while the other negotiations were conducted, during which NO other money would change hands.

I declined to sign. And she vanished from my radar without asking after my house.One immediate positive aspect of this was the effect it had on producer Mark Ordesky, who called up his attorney (also mine) and said, “I don’t know five people in Hollywood who would have made that choice.” Prior to this event, he had been on the periphery, but now he was decidedly involved in whatever I could make happen before I went broke.

Somehow, I managed to talk the bank into holding off on the foreclosure sale, in part by suggesting that I could 1) actually hold a press conference about it; and 2) make them look really bad for doing that sale right before Christmas. They agreed, and ended up announcing a moratorium on ALL of their foreclosure sales until after Christmas.

That spring, I decided I needed to somehow replace the six figure income I lost from the investment deal, so I could pay my bills and possibly fund the movie development myself. I had a Book Babe transcribe a recording of the library presentation I’d been doing for a few years, which I edited and expanded into DRAWING OUT THE DRAGONS: A Meditation on Art, Destiny, and The Power Of Choice. I released it as an ebook, and started selling well – REALLY well.

A number of readers wanted to have print copies so they could give DotD as Christmas and graduation presents, so I started a Kickstarter fundraiser to get the money. We overfunded, raising 130% of the amount we needed.

Around the same time, I googled the animation producer’s name and found out she and her backers had been censured by a federal judge for selling unregistered securities, and for fraudulently selling stakes in companies based on ownership of IP’s that they did not fully control. Had I agreed to the earlier deal, I would have either seen my biggest works tied up in a legal morass indefinitely; or seen my work used as a lever to bilk investors out of their money.

One of the Kickstarter backers was one of the people in charge of the venerable LTUE Symposium held for thirty years at BYU, and she invited me to be their next guest of honor.

The DotD books came out just prior to Christmas and started selling well, and more, garnering stellar reviews.

I went to LTUE in February 2012, and delivered a keynote address – DRAWING OUT THE DRAGONS – which got me a long, long standing ovation from an audience of 400 people. I was mobbed the rest of the day.

That night at the group signing, a woman waited at the end of my line for three hours in order to tell me the keynote was the most amazing thing she’d ever heard, and that she’s the acquisitions editor at a fine publishing house, and she gave me her card, and said if I ever want to do ANYTHING with them, the door was wide open.

Three months later, after I, in my Merchant Prince mode, conducted a serious courtship campaign, she and her boss, the publisher, flew to Arizona to convince me to do business with them.

Negotiations ensued. A contract was proffered. Negotiating the details took longer than we planned – but still, were going extraordinarily well.

In July, on the drive back from a family vacation, we found that the bank had finally ceased all foreclosure actions on my house and granted a loan modification.

Further negotiations occurred.

And, as of last Friday, the publisher and I finally agreed on the last terms of a deal comprising a total of eight books under two of the largest contracts I have ever signed in my career.

One contract is for a fiction series, the other, for a nonfiction series. Multimedia and film development on the former is already underway under the supervision of the same team I’d assembled to work on HERE, THERE BE DRAGONS – only this time, I hold all the rights to everything, because we’re funding the development ourselves.

If I had said yes to that investment deal two years ago, I would have spent the entirety of the front money saving my house – which I may have ended up losing anyway, because no other money would have been forthcoming due to the true nature of the backers making the offer. Instead, I would have given up most of my publishing rights in my most successful series, the animation rights, a chunk of all the REST of the rights, and more, tied myself as a partner to people who were about to get shut down by a federal court.

Because I DIDN’T say yes to what seemed a sure thing and reasonably easy money, I had to find another way to raise funds, and it was by sharing my own story. Because I did that, it became a book; because of the book, I was invited to speak at LTUE; because of that keynote address, I met an editor who has changed my future. And because of that meeting, I can now see the straight line stretching away ahead of me as clearly as I can see the one behind me.

All of the details of these projects will be announced later this week. I’m sharing it here, publicly and among readers who are my peers, first – along with one more secret: the first book published under this deal is going to be released in a new nationally-distributed mass market hardcover two days after the one year anniversary of my keynote address, and two days before the next LTUE Symposium. Sometimes the synchronicity you find is the synchronicity that you create for yourself.

The struggle turned into prosperity, because my choices never wavered. That’s how my synchronicity works. There’s no elusive pattern that creates success; it’s the benefit of following a straight line.  Everything important to YOU is your signal. The rest is signal for someone else. Follow your signal. Trust your judgement. Hold firm to the choices you believe in.That’s how it works.

Share on Facebook

Guest Post by Jess Owen

If you haven’t heard of Kickstarter yet, as soon as you finish this article you’re going to be inundated with emails from old friends, family members and distant colleagues asking you to support their Kickstarter campaign. Just wait.

So what is it? A streamlined, user-friendly website to facilitate an idea called crowd funding. The folks at Kickstarter believe that, “…a good idea, communicated well, can spread fast and wide,”* . . . and gain support. Monetary support. What began as a grass roots fund raising method for indie music bands has exploded into a worldwide phenomenon that gives individuals the financial power to see any creative project through to completion, and gain a tribe of new friends and fans in the process.

Artists, musicians, authors, inventors, restaurateurs, film makers, you name it, Kickstarter supports it.

All you need is one tangible project, a timeline, a bag of goodies to hand out at the end, and you are ready to dive in. Don’t forget a “can-do attitude.”

I used Kickstarter to fund the hardback printing of my debut novel, Song of the Summer King. Rather than turn to POD, I decided to research printers in order to gain a wide view of all available options to the modern self-publisher. While I waffled on how best to go about paying for and distributing my book, a friend mentioned Kickstarter.

This is how it works: an individual creates a project. This must be a tangible goal with an end date and a product (like an album, a book, an art show; no “fund my life” projects). For me, it was printing the hardback book. A traditionally published author might want to create a whole bunch of snazzy schwag for her launch event, but not have enough funds. Kickstarter can do that too. Once you create your project, you figure how much money you need, set the financial goal, give yourself a time limit within the maximum of 6o days, and launch! (For more detailed information on the mechanics, read through the Kickstarter School on their web page.)

I raised $9,000 in thirty days, with an initial goal of $6,000. Here’s how I did it.

I found my audience. It is critical that you know where to find the people who will actually want to read your book. If this is starting to sound like every other writing article on marketing, it should. If you don’t understand marketing yet, it will be difficult for you to succeed with Kickstarter or any other fund raising program. Kickstarter is basically a way for readers to pre-order your book, plus fun and prizes. So know where your peeps are, and how to get their attention. I write fantasy, and for years have also been a minor member of the fantasy art community. Still, this was a place to start. I began to draw a lot more gryfons and wolves when I knew I was going to self-publish, and with that work, I started to attract fans, fellow artists and readers with those interests.

In other words, I built a platform. Start doing that now, no matter what stage you’re in.

Next, involve your family and friends. My family and friends were my biggest supporters. I hope yours are too. If they aren’t, go to your chosen family, your good friends, your writing buddies, your neighbors, church—whoever supports you. Don’t be ashamed that you’re asking for money, either. Be proud! Be excited! You have created something, or you’re certainly about to, and the people who love you will be excited for you.

Have a plan. I had a plan to give interest a boost at the beginning of each week of my campaign. The first week was family and friends. The second week, I had artists post pieces of special promotional works centered around my book. Yes, I had to pay for them, but I was supporting other artists. Also, their work was better than a simple advertisement, because their 10,000 interested fans were suddenly looking at beautiful pieces of art about my book, with links back to Kickstarter. The next week I was in my hometown newspapers, and after that, I appealed to bloggers. It doesn’t matter what your plan involves, as long as it targets your audience base.

As far as figuring out rewards and timeline, I researched other projects. Art featured heavily in my rewards, because I’m close to the fantasy art community. I picked a cover artist who appeals to my target audience, and offered prints of her work at several reward tiers. I was also surprised that my own artwork was a relatively popular reward option.

Choose rewards that are pertinent to your story. Got a cool sci-fi novel? Get nifty badges or buttons or figure out a way to do super slick holographic bookmarks. Think of what you’d want in a grab bag from your favorite author, and offer that stuff as rewards. Study what other publishing projects are offering. You don’t have to reinvent the wheel, just figure out what’s already working.

Remember to factor the cost of rewards into your funding goal. This is a mistake I made, and I’ll admit it without shame. (The point is I’m wiser now . . .) Factor in rewards, shipping, and the percentage that Kickstarter takes out for processing credit cards. I asked for $6,000, raised $9,000, and walked away with $8,110 because of the processing fees and people whose pledges didn’t go through. I had just enough to cover my project.

Aside from all the technical information, what I will say is what I think Kickstarter, and websites like it, mean for authors—particularly, self-published authors. Many aspiring authors have sometimes said or thought, “If I could just get my work out to the people, they would love it.” Well now’s the time to saddle up. You can use Kickstarter to raise money for that professional editor, cover artist, layout and lettering designer, and any other initial costs associated with self-publishing.

We are in the Information Age. Anyone who understands how to move information and get it to the masses will succeed. Writers who can track down and target their fan base will sell books. Now, that fan base can invest even more love and support by actually helping you publish your work. The psychological power of active community support is going to be huge in the near future. Your fans are not just fans anymore. They’re investors. They’re partners. They’re going to be excited for more than just your next book, they’re going to be excited for you. And that is priceless.

Kickstarter and other websites that facilitate crowd funding are about more than just money. They’re about community. They help you find your fans, your friends, your colleagues. They help you build your tribe. The people who pledge to your project don’t just want to buy your book. They want to help worthy dreams come true and watch people succeed. And they want to be a part of it. Even if you’re an independent author, there’s no reason you have to do it alone.

To me, that’s pretty darn exciting.

Share on Facebook

And no, I don’t mean with an iron despite the picture.

Whether your traditionally published, e-published by a publisher, or indie/ self-published, marketing is where it’s at. With the rise of Kindle Direct and other media that allow self-published writers to get into the larger marketplace, writers, especially new ones, struggle to get noticed. One of the ways to do that is to establish strong “brand” recognition. Your brand is what and how you market. So, let’s start with the concept of brand recognition. You, dear writer, are a product just like a Hershey Bar. And just like a Hershey Bar, you want an immediate connection to the consumer (reader) on the mention of your name (brand). I know for me, when hear or even type “Hershey Bar” a vision of the dark brown wrapper full of chocolaty goodness pops into my head. That’s good brand recognition Some products so dominate the market that the brand name is synonymous with the product – as examples look at Kleenex and Xerox. Excellent branding and marketing.

The interesting thing about Hershey Bars is that at one point the product so dominated the market it had become synonymous with chocolate bars. Then it made a mistake. Hershey decided it could stop advertising, that’s right just stop. But it lost that dominance when it did because Nestle, among others, increased advertising. Hershey tumbled from the top of its chocolate mountain.

My publisher’s first anniversary is in a few weeks. As part of prepping for the event, I typed “Musa Publishing” into Amazon to see what there was to see. Here’s what I noticed. While the search brought up non-Musa books, at least 90% of the time  I could tell if it was really a Musa book by looking at the thumbnail picture of the cover. I was able to reject books that didn’t fit my profile by looking at them. That’s good branding (and a great art and marketing division).

What does this tell writers about branding? Several things.

(1) You MUST create a brand.

Writers like Neil Gaiman have a brand. Again, if you’ve seen a picture of Neil or met him in person, he is always wearing black on black. Kevin J. Anderson has a brand. Take a look at his press releases and photos, he’s always in a sport coat, usually camel colored, or  a dark brown leather jacket, a softly colored oxford shirt (usually with the sleeves rolled to the elbow (if no jacket), and jeans. That’s his brand. I could recall it without looking at any of his press photos making it a successful brand. Dean Wesley Smith has his hat. And so on. If you look at the superstars in the writing field, you’ll note each one of them has a consistent look or brand. That’s not a coincidence. It’s done very intentionally and by design.

The picture on tthe right is part of my brand. I’m a mommy, writer, lawyer who writes fantasy, often with romantic story lines.  What was I aiming for in a look then? Something polished and professional, but that was soft around the edges to suggest that romancey feel. Did I do it? Feel free to tell me in the comments. I’m a lawyer, which means thick-skinned and I can take it.

Anyway, I go to professional writing events – seminars and conferences dressed in at least business casual. If weather permits, I wear a blazer. Why? I’m trying to create a look  or a brand.

(2) Get professional help.

I don’t mean a therapist. I didn’t take the photo on the right. I hired a professional do to it. I also hired a fashion consultant, who went through my wardrobe and engaged in the Ceasar-like task of indicating thumbs up or down.  We went shopping. I now have a new wardrobe that “fits” all of my jobs – mommy, writer, lawyer.

(3) Use your website and blog.

Okay, don’t look at my website yet. It’s under construction to fit with the current branding attempts. Or actually, look at the website as what not to do. It’s a mess. I hired (see item #2) a website designed who’d never worked with a writer before, didn’t understand what I wanted/needed, and didn’t know what a falcon was or at least couldn’t find an image of one for the site. This last one is tough since the website’s called Falcon’s Fables. Sigh.  Anyway, the original website is a lesson in better than no website than a bad one. I now have a webpage designer who has worked with a lot of writers, knew what a falcon was, and designed a kick-butt new logo, which is in the same color family as the rest of my items. I’ll let you know when we’re ready to reveal.

My blog is a different story. I designed that, and while it’s still not perfect it’s a closer fit to the brand I’m trying to create.

(4) Market

Don’t make Hershey’s mistake. You must market. Even the superstars of writing have tweet, FB, maintain a website and regularly attend conferences. A few of them still go on book tours. You have to get your name out there. Your publisher might give you some press, but it’s not enough. You need to be out in the world where people can find you. If you have friends with blog, be a guest blogger. While the site your a guest on may only have 50 followers, odds are there are 40 people that weren’t also your followers.

Join blog hops. What’s a blog hop, you say? A blog hop is a sponsored event where a number of blogs post together, usually on a common theme and contest. An example is probably the best way to show you. Right now, I’m participting in the Wicked Pleasures Scavenger Hunt Blog Hop with 21 other writer.  All the blogs are linked, and readers get a chance to win fabulous prizes at each site. Readers, most of whom would not normally visit my site, are encouraged to do so. They are ”required” to look around the site if they want to enter the scavenger hunt since they need to find the answer to the hunt’s question. At the end of the hunt, Rafflecopter will choose the winners. Again, a blog hop is a great way to introduce yourself and work to readers. The cost of the giveaway is minor. I’m signed up for a blog hop a month until the end of the year and am looking for more hops to join in 2013.

If you are blogging, the cover of your book (or one of your books) should almost be your digital signature. Just like your words, you can and should market your covers. Your covers should have been designed with their marketing functions in mind. If you’re writing a steamy romance and your cover brings to mind a sword and sorcery fantasy you might have misbranded, and vice versa. Make sure the promises your covers (front and back) make match the pages in between them.

(5) Keep it professional.

We all have pet causes and beliefs. But unless they aid in attracting your target audience, keep them off your professional pages. If you are really keen on the idea that evil robots should rule the world, create EvilRobotsToRule.com and post your manifesto there, ideally under a different name. Bringing personal causes to the forefront of your professional page will reduce your potential reader pool.

(6) NEVER EVER get into a flame war.

This is a subset of #5 but it’s important enough to mention separtely. Just don’t do it. It takes a lot to build a career. It takes one rant to destroy it.

(7) Protect your brand.

Protecting your brand on the legal side may mean getting patents and copyrights, but I’m taking about a bit more than that.

Realize every time you go out with your “Author” hat on, you are marketing. You are always on stage. Be nice. If you are nasty to someone asking about your writing, you’ve lost a reader, and maybe several readers as that person tells his friends how mean you were. Good impressions can be lost, but bad impressions are almost always forever.

If you’ve created a “look” -whether for clothes, covers, or voice –  make sure you are using it.

As noted in #6, if someone attacks you or posts a “bad” review, don’t argue with them. Everyone’s entitled to an opinion regardless of how much you may disagree. You give that negative comment too much attention when you respond. If the response escalates into a war, you’ve lost so much more than you’ve gain.

Good luck and good branding to you all.

To restore Daphne to her nymph form, Apollo must bargain with treacherous Hades, but Death may demand too high a price.

After all I’d said about marketing, you didn’t really think I’d leave the cover of my newest release, Apollo Rising, off this post, did you?  Thanks for reading.

Share on Facebook