I recently returned from the 2012 Superstars Writing Seminar. The seminar in 2010 went well and I loved it, but to my surprise, I enjoyed this year’s seminar even more. They have this thing down to a well-oiled machine. Brandon Sanderson gave one of the first presentations, talking about his Ten Rules of Writing Success. He asked me to qualify this list by saying, these are his current rules, but they change regularly.

1) Start thinking like a business person.

2) There is no substitution for practice. (Write!)

3) Network (i.e. the seminar)

4) Be proactive.

5) Work harder.

6) The result is what matters.

7) Don’t waste time with writer’s block.

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A guest post by Dean Wesley Smith

I’ve talked about this on my blog a few times in different ways, but I noticed a few of you have mentioned this “got to hurry” problem, so I figured it was time again.

And no doubt, as I did last week on my first visit to the Superstars Writing Seminar, I may ruffle a few feathers.

What do I mean by being in a hurry?

For some reason, almost all new professional writers have no sense of time in publishing. And no sense of the amount of time it takes to learn the craft and the business. I hear over and over again how fresh writers need to find a way to cut through the “noise” out there, how they need to “promote” their first or second novel, and how they don’t understand why they don’t sell more.

And I hear all the time how writers like me or Kris or Kevin Anderson or Dave Farland or Eric Flint have this huge advantage over beginning writers. But don’t think our advantage is because our names are known. Nope. In fact, often being known hurts us more than it helps. My bestselling novels are not under “Dean Wesley Smith” because of all the media work I did under that name. My bestselling novels are hidden pen names in both the thriller and mystery genres. Names that started fresh. Names that nobody knew.

But we do have an advantage over beginning writers.

Yes, I said it. We experienced old-timers have a huge advantage. We have taken the years and decades to learn how to write better stories and we are all still working to learn. (Do you think the only reason we teach is to help young writers? That’s a big part, sure, but mostly it’s so we can keep learning as well.)

That’s right. Shocking as it may seem, writing better novels and stories–stories that fans want to read–makes us better known. It is not promotion or some silly trick. We sell more because we write better stories.

It really is that simple.

Learning the craft of fiction writing comes from listening to others talk about their ways of doing things, or reading how-to-write books, or studying what other writers do, then putting that information out of your front brain.

In other words, learn it and then forget it. Just go back to writing, and trust that the knowledge will come out of your fingers when you need it.

Sometimes it doesn’t happen for a novel or two. And then suddenly your writing is better and you don’t even know why–but your readers will see it.

Sounds kind of silly, huh? But it’s the way it works. And that method of writing and learning how to write better stories TAKES TIME.

My first published novel was my third written novel, and by the time I had written it, I had already sold over fifty professional-level short stories. Now understand, I sold my first short story in 1975 and didn’t sell my first novel until 1987. A long twelve years, and a thousand-plus rejections.

But with indie publishing, writers today think they can put up their debut novel and sell thousands of copies in the first month. And when they don’t, they either stop writing, or get upset, or blame it on the fact that they have no name recognition. Many new writers never blame poor sales on the fact that maybe they just don’t know how to tell a good story yet.

These same new writers don’t realize that it takes years to learn how to tell a good story, a story that thousands of fans want to read.

Focus on learning how to tell a better story while at the same time learning the business. If you keep writing and learning, eventually you will be a big name writer with a lot of books out and will have to give this same advice to the next generation of writers.So my suggestion is to stop whining about how big names have all the advantages, and start focusing on learning how to write better stories. Stop spending time on promotion and spend the time on the next short story or the next novel. Your best promotion is always your next book.

Remember, every time you say to a professional writer, “The only reason you can do that is because you are . . .” then you have insulted them and all the years and years of typing and work it took them to get to where they are.

We are only better known than you because we spent years learning how to tell a better story. Nothing more. And certainly nothing less.

Focus on learning how to tell a better story. Make each story the best one you can do. Practice something new in every story. Get it on the market, then move to the next story.

And keep having fun.

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Hello, intrepid readers, this is Leigh, and I’d like to welcome you back to the Fictorian Era’s Superstars Week! For the last two days you’ve gotten an idea of what you can gain by attending the Superstars Writing Seminars, but today, Nancy, Clancy, and I will be telling you why we felt the need to go back for more. Yes, all three of us are Repeat Offenders, having attended both previous seminars.

So, why return to a seminar you’ve already attended?

For me, there were a number of reasons, but today, I’m going to talk about how, by returning to the Superstars Writing Seminar, you’re not just revisiting something you’ve seen before. The seminar is dedicated wholly to learning the writer’s place in the publishing industry. And let’s face it, people, that place is changing fast. This seminar is a true insiders look at what any writer looking to make a career publishing can expect, and the options available to get there.

As an example, in the first Superstars seminar, we had the core five authors, Kevin J. Anderson, Rebecca Moesta, Eric Flint, Brandon Sanderson, and David Farland. Across the board, they said that traditional publishing was the way to go. Then, Amazon unveiled their e-publishing program. Self-publishing wasn’t the pariah it previously was. The next seminar dedicated an hour to self-publishing and e-books. As part of that panel, Moses Siregar, a previous Superstar attendee, had a heated discussion with Eric Flint over e-publishing, and David was heavily leaning toward self- publishing. Since then, David’s written a post on this very site stating that he believes self-publishing to be the future of the industry, and this year, Superstars has brought in Kristine Kathryn Rusch and Dean Wesley Smith, two vocal authors on indie publishing issues. Clearly things have changed, and Superstars is keeping pace.

Yet, as with any seminar, there are portions that are repeated every year, but as Clancy will tell you, even that can be a good thing.

*              *              *

Clancy here. And here’s why I’m a repeat offender: I signed up for my second Superstars seminar unsure if I would hear much that I hadn’t learned the year before. But I wanted to meet Sherrilyn Kenyon (a guest speaker) and see my alumni buddies, so I decided to go. Color me surprised me when I learned as much, if not more, as I did the first time. During the year between the two events, I had changed. Where I was with my writing and my career had also changed, and I was hearing different things even though much of the content was similar. My mindset tuned into completely different points made.

I wanted to give you an example, but I can’t think of one.  I know… challenged.  Anyway – I remember sitting there during a presentation that I’d heard before and thinking to myself, I know they discussed this last year, but I was hearing the content through a different filter and what caught my attention were not the same things that did the year prior.  I wish I had an excellent example to share.  Just know that it was a profound ‘a-ha’ like realization.  So, I wish I could go again this year because I know I would, yet again, learn more and different things than I have already.

Read on to see why Nancy is right and the contacts and friends I have made during both seminars are still with me, still in contact, and are still impacting my life in ways I will forever be grateful for.

*              *              *

Nancy Greene, on the issue of “Contacts and Kismet”: We attend conferences to make contacts including the conference speakers, vendors, and participants. I confess to being a Repeat Offender at Superstars Writing Seminars for all the reasons you’ve heard about over the last few days and for the people I meet.

Approximately 20-30 attendees at the 2011 Superstars were Repeat Offenders. I’d guess the number is about the same for April’s session. The Superstars crowd isn’t cliquey. We go out enmasse. The “we” is the Repeat Offenders, one or more of the speakers, and anyone we can convince to join us. Dinner and late night drinks at the hotel bar are similar affairs. Because we’re a social group, there’s a lot of extra time with the speakers, which is something that often doesn’t happen at other conferences. The social aspect’s a great way to forge long-term friendships. After all, we’re all writers, and can help each other after the conference ends.

I’ve written about the benefits of writers helping writers before in the Benefits of Holding Hands on this blog. Because of Superstars and the friends made there, the Fictorians have:

(1) Participated in this blog (all members are Superstars attendees),
(2) Received weekly encouragement and accountability checks,
(3) Received advice and critiques from some of the presenters,
(4) Edited or beta read novels written by the presenters,
(5) Assisted other Fictorians in getting short-stories published,
(6) Been introduced to other fabulous connections, including agents and publishers, and
(7) Advertised or promoted the other writers on the site.
The list contains the things I can think of off the top of my head. There’s more.

The writing industry is small. The way to “break-in” is to have a great product, and an even better network. We might have made the contacts and achieved the same results without Superstars, but the process would’ve probably been years longer.

Kismit happens.

But you have to ensure you’ve done your work and made the contacts you need to be “in the right place at the right time.” Superstars is an excellent place to make those contacts, and it’s why I’m a Repeat Offender.

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