I have dreaded this blog post ever since I signed up for it.
And that was before being rejected by the agent I pitched to back in February. So be warned, this post will be brutally honest. And short.
This month is all about how to get the word out and create a market for yourself. That includes everything from advertising to creating a personal brand.
I suck at all that stuff. And that might even be a great exaggeration of how well I do. I doubt I really climb into the neighborhood of “suck.” Adjectives that might be more appropriate range from “abysmal” to “self-destructive.”
How my first three books sold as well as they did is a mystery to me. I did virtually nothing to market them. I invested maybe twenty bucks total in Facebook or other ads, and when they didn’t nudge my sales noticeably, I abandoned that effort in less than a week.
I have never done a book signing. The closest to that was a last-minute appearance at a library “meet local authors” event, where I sold a couple of books. I’ve never done an interview, except a short one here on this blog. No radio shows. No contest entries. No Twitter campaigns. No viral, guerrilla, non-traditional or creative marketing.
I keep intending to do all that. But some of it costs money, and those that don’t cost money, I have never been satisfied with the end result, and so never seriously made any effort to do it.
That’s why not getting picked up by an agent has had such a negative impact on my motivation. The main reason I pursued an agent was to get into the traditional publishing model where all I had to do was write.
Guess that’s not happening soon. I’ll have to get off my lazy butt and try to find a way to get it done. Hopefully all the great articles on this blog for this month will give me the guidance I clearly need.
So, take my advice. Don’t do what I do.