Category Archives: Business

Have a Dream? Win a Book!

Want to win one of the LAST of the limited-edition hardcover copies of “Drawing out the Dragons,” personally signed by James A. Owen? Post on twitter (#JAOfreebook), fb, in our comments section, or anyplace on the internet about someone/something that inspires you, mention James and this fictorians post, and let us know about it in our comments section. For each mention, we’ll enter your name in the drawing. The winner will have their signed book shipped free of charge. We’ll run the contest until midnight, Thursday Oct. 18th, and announce the winner Friday morning, Oct. 19th. Play today, and tell a friend. James Owen’s book is for writers, artists, and anyone with a dream to achieve.  It even saves lives.

One of my greatest inspirations was my older brother. It may sound cliche, but the situation won’t. At the spurring of his wife, my brother earned a degree in accounting. He hated it, didn’t earn his CPA, and after a year teaching in a small high school in Northern Arizona, he divorced, started working construction to pay the bills, and remarried. As their kids grew older, his wife suggested it was time to pursue a job he liked. She worked extra hours so he could enter a training program, and he now works as a helicopter mechanic. In his forties, he made a complete career shift and he loves his job. It was his dream.

Sometimes, we think achieving our dreams means a big paycheck, a prestigious academic piece of paper, or celebrity status, but I don’t think that’s the point. Achieving our dreams is working our butts off so we can do what we love.  I like the part in Disney’s motion picture, “Tangled”,  where they sing about having a dream, especially the really big guy who wants to collect miniature unicorns. That seems simple and pointless to some, but the point is, there’s no dream too big or too small, every dream is individual, and we’re never too old to engage in its pursuit.Your dream is not mine, but we gather here at fictorians because we have similar dreams–we want to write. Our goals may be different in what we want to achieve with that writing, but the story drives us. I once expressed the great sense of belonging I feel at writing conventions. James Owen smiled at me and said with absolute understanding, “You’ve found your tribe.”

Yes, among you, my friends, I have found my tribe. Thank you. Now, go forth and fulfill your dreams for good, whatever they may be.

James A. Owen: How Synchronicity Works (For Me)

A guest post by James A. Owen

Everyone in the world seems to spend a lot of time trying to discern signals in the noise, to find the elusive patterns that will somehow light the way towards an easily attained success – but the truth is that everything is signal, and the only patterns that exist are those we trace with our passing. Our choices form the patterns, and it’s only in hindsight that we can see them. The important thing to remember is that circumstances change; this is why patterns cannot be replicated. The only thing we can do is make choices as wisely as we can and then adhere to them – and the most important choice you can make is to never sacrifice what you want the most for what you want most at that moment. Doing that creates the only kind of pattern worth following: a straight line. If you follow that, then the world will intersect with you in the ways that resonate with your choices, and not the other way around.

Those intersecting moments are synchronicity; the flashes of insight, inspiration, and opportunity that tell you you are on the right path – but it only works if you do not waver in your choices.

Two years ago, an animation producer offered me a $250,000 investment in the HERE, THERE BE DRAGONS IP to jumpstart the development phase of the movie. We’d already had a dry run developing it at Warner Brothers with HARRY POTTER producer David Heyman and BATMAN BEGINS screenwriter David Goyer, who was overseeing my script, but they were occupied with other projects at the time, so it proved to be a nonstarter. Several years later, I’d regained the film rights and was working on it with Rick Porras and Marc Ordesky, two producers from THE LORD OF THE RINGS. Rick had introduced me to a screenwriter, and we’d assembled a great presentation, including preproduction sample art from ILM, but the high pricetag on the movie (estimated at $150 million to $175 million – ships on water are costly) was proving daunting to the studios, so we decided we needed to do more development first – and that takes money.

The offer could not have come at a better time for the project, and for me personally – after costs (paying the lawyers) and paying the screenwriter and other associated stuff, I would have netted about 40% of that. What made that money essential was that I was at the time coming down with a bad case of pneumonia that would linger for months – forcing the cancellation of the book tour for my fifth Imaginarium Geographica book, and seriously delaying completion of the sixth.

After difficult and protracted negotiations which stretched from August into December, we reached an agreement in which she and her backers would get a 25% stake in the IP, plus a return on their money, plus producer’s fees. A great deal for them, and a bearable one for me. But then we found out they wouldn’t be ready to fund until January – and I had to tell her if I didn’t have $50k by mid-December, I would lose my house. It had been a difficult season for a lot of people, and my own mother had come within days of losing her house. An error in transferring my mortgage between banks turned into a huge and expensive debt – one I couldn’t pay without that money. The investor said – around December 6 – that she might be able to arrange it.

By December 9, she said they can advance the money I needed immediately, on signing of a deal memo – AND on my assignment to her of all animation rights in the IP.

I agreed.

Around December 12, she told me her backers also wanted the publishing rights, too. I asked to exclude the current books, planned sequels, and spinoff titles. She agreed.

On December 14, I received the deal memo with only hours left to receive a wire to save my house. It included publishing rights to the excluded list of books. Furthermore, ALL rights to the IP would be transferred to a jointly-owned LLC while the other negotiations were conducted, during which NO other money would change hands.

I declined to sign. And she vanished from my radar without asking after my house.One immediate positive aspect of this was the effect it had on producer Mark Ordesky, who called up his attorney (also mine) and said, “I don’t know five people in Hollywood who would have made that choice.” Prior to this event, he had been on the periphery, but now he was decidedly involved in whatever I could make happen before I went broke.

Somehow, I managed to talk the bank into holding off on the foreclosure sale, in part by suggesting that I could 1) actually hold a press conference about it; and 2) make them look really bad for doing that sale right before Christmas. They agreed, and ended up announcing a moratorium on ALL of their foreclosure sales until after Christmas.

That spring, I decided I needed to somehow replace the six figure income I lost from the investment deal, so I could pay my bills and possibly fund the movie development myself. I had a Book Babe transcribe a recording of the library presentation I’d been doing for a few years, which I edited and expanded into DRAWING OUT THE DRAGONS: A Meditation on Art, Destiny, and The Power Of Choice. I released it as an ebook, and started selling well – REALLY well.

A number of readers wanted to have print copies so they could give DotD as Christmas and graduation presents, so I started a Kickstarter fundraiser to get the money. We overfunded, raising 130% of the amount we needed.

Around the same time, I googled the animation producer’s name and found out she and her backers had been censured by a federal judge for selling unregistered securities, and for fraudulently selling stakes in companies based on ownership of IP’s that they did not fully control. Had I agreed to the earlier deal, I would have either seen my biggest works tied up in a legal morass indefinitely; or seen my work used as a lever to bilk investors out of their money.

One of the Kickstarter backers was one of the people in charge of the venerable LTUE Symposium held for thirty years at BYU, and she invited me to be their next guest of honor.

The DotD books came out just prior to Christmas and started selling well, and more, garnering stellar reviews.

I went to LTUE in February 2012, and delivered a keynote address – DRAWING OUT THE DRAGONS – which got me a long, long standing ovation from an audience of 400 people. I was mobbed the rest of the day.

That night at the group signing, a woman waited at the end of my line for three hours in order to tell me the keynote was the most amazing thing she’d ever heard, and that she’s the acquisitions editor at a fine publishing house, and she gave me her card, and said if I ever want to do ANYTHING with them, the door was wide open.

Three months later, after I, in my Merchant Prince mode, conducted a serious courtship campaign, she and her boss, the publisher, flew to Arizona to convince me to do business with them.

Negotiations ensued. A contract was proffered. Negotiating the details took longer than we planned – but still, were going extraordinarily well.

In July, on the drive back from a family vacation, we found that the bank had finally ceased all foreclosure actions on my house and granted a loan modification.

Further negotiations occurred.

And, as of last Friday, the publisher and I finally agreed on the last terms of a deal comprising a total of eight books under two of the largest contracts I have ever signed in my career.

One contract is for a fiction series, the other, for a nonfiction series. Multimedia and film development on the former is already underway under the supervision of the same team I’d assembled to work on HERE, THERE BE DRAGONS – only this time, I hold all the rights to everything, because we’re funding the development ourselves.

If I had said yes to that investment deal two years ago, I would have spent the entirety of the front money saving my house – which I may have ended up losing anyway, because no other money would have been forthcoming due to the true nature of the backers making the offer. Instead, I would have given up most of my publishing rights in my most successful series, the animation rights, a chunk of all the REST of the rights, and more, tied myself as a partner to people who were about to get shut down by a federal court.

Because I DIDN’T say yes to what seemed a sure thing and reasonably easy money, I had to find another way to raise funds, and it was by sharing my own story. Because I did that, it became a book; because of the book, I was invited to speak at LTUE; because of that keynote address, I met an editor who has changed my future. And because of that meeting, I can now see the straight line stretching away ahead of me as clearly as I can see the one behind me.

All of the details of these projects will be announced later this week. I’m sharing it here, publicly and among readers who are my peers, first – along with one more secret: the first book published under this deal is going to be released in a new nationally-distributed mass market hardcover two days after the one year anniversary of my keynote address, and two days before the next LTUE Symposium. Sometimes the synchronicity you find is the synchronicity that you create for yourself.

The struggle turned into prosperity, because my choices never wavered. That’s how my synchronicity works. There’s no elusive pattern that creates success; it’s the benefit of following a straight line.  Everything important to YOU is your signal. The rest is signal for someone else. Follow your signal. Trust your judgement. Hold firm to the choices you believe in.That’s how it works.

James A. Owen is the author of the Chronicles of the Imaginarium Geographica series, the creator of the critically acclaimed Starchild graphic novel series, and the author of the Mythworld series of novels. He is also founder and executive director of Coppervale International, a comic book company that also publishes magazines and develops and produces television and film projects. He lives in Arizona. Visit him at HereThereBeDragons.net Stay tuned for a follow-up post by James A. Owen regarding the hinted-at projects. Something exciting is in the works.

Genre Writing is Like Your Favorite Food

Last night I was in a group and had been discussing my book that is currently in edits and being beta-read.  One of my female friends and I began a private talk about reading preferences and she said, “Most romance novels are stupid.”  I write romance, but took no offense because people like what they like.  I get it.

As we discussed this topic further, my friend said the thing she didn’t like about romances was exactly what I like best about romances.  And what I think most people like best about whatever genre writing they read – that they know the formula, they like the formula and they want more of the formula.  Not saying that genre writing is boring or predictable.  I don’t think it is.  I think it’s more resonance and comfortableness.  It’s like your favorite food.  No matter how you change the method of cooking or the ingredients involved – a burger is a burger.  You know it, you like it, you want more of it.   It’s familiar and we like that.

That’s what genre writing is.  Any particular genre has it’s own conventions, things that must happen in order for it to qualify as being in that genre.   In romance, the hero and heroine have to have conflict they overcome in order to be together at the end.  They will be together at the end.  That’s non-negotiable.  No matter the bumpy road (and it needs to be a bumpy road) they must traverse, they also must end up at their destination of happy-ever-after together.   That makes me happy.  I can still get caught up in the bumpy road and feel their frustration and joy with them, but in the end I know it will all be OK and that works for  me.   I like the journey.

I have another friend, she doesn’t like romance writing either, who wants to know what happens after they get together.  She doesn’t want to know how they get together, she wants to know how they stay together for the long haul, the day in and day out.   I don’t care so much how they stay together, I don’t want to see them struggling with how to make time for each other, find romance despite having two point five kids and a mortgage.  This does make for many a great romantic-comedy movie though.  But me, I just want to see them get together after some trials and be left with the fantasy that all will be well – no matter what.

David Farland (aka Dave Wolverton), a SciFi / Fantasy writer (among so many other things he does brilliantly) says that we like genres for what they make us feel.  Fantasy brings us a sense of wonder, Mystery’Suspense gives us a thrill while we try to solve the problem.  Again – this is what makes it genre writing.

I like and read different genres and I know exactly what I’m getting when I start reading.  I know the conventions (or formula) that I can count on, but what I don’t know is the means by which I will travel this familiar road or the sights I will see as I go down it.  But I do know the destination and that’s where I want to end up.  Just watch what happens when a writer tries to not follow the rules of that genre.  It won’t be liked.  Many a reader will be angry in fact.

So back to my first friend and her ‘romance is stupid’ comment.  When she told me what she did like to read, I was amused because she just likes a different genre with different rules.  She didn’t even seem to realize that what she enjoys reading has the same results over and over too.  Different and yet the same.  I didn’t bother pointing that out.

Your thoughts?

Jess Owen: Kickstarter – The Indie Author’s New Secret Weapon

Guest Post by Jess Owen

If you haven’t heard of Kickstarter yet, as soon as you finish this article you’re going to be inundated with emails from old friends, family members and distant colleagues asking you to support their Kickstarter campaign. Just wait.

So what is it? A streamlined, user-friendly website to facilitate an idea called crowd funding. The folks at Kickstarter believe that, “…a good idea, communicated well, can spread fast and wide,”* . . . and gain support. Monetary support. What began as a grass roots fund raising method for indie music bands has exploded into a worldwide phenomenon that gives individuals the financial power to see any creative project through to completion, and gain a tribe of new friends and fans in the process.

Artists, musicians, authors, inventors, restaurateurs, film makers, you name it, Kickstarter supports it.

All you need is one tangible project, a timeline, a bag of goodies to hand out at the end, and you are ready to dive in. Don’t forget a “can-do attitude.”

I used Kickstarter to fund the hardback printing of my debut novel, Song of the Summer King. Rather than turn to POD, I decided to research printers in order to gain a wide view of all available options to the modern self-publisher. While I waffled on how best to go about paying for and distributing my book, a friend mentioned Kickstarter.

This is how it works: an individual creates a project. This must be a tangible goal with an end date and a product (like an album, a book, an art show; no “fund my life” projects). For me, it was printing the hardback book. A traditionally published author might want to create a whole bunch of snazzy schwag for her launch event, but not have enough funds. Kickstarter can do that too. Once you create your project, you figure how much money you need, set the financial goal, give yourself a time limit within the maximum of 6o days, and launch! (For more detailed information on the mechanics, read through the Kickstarter School on their web page.)

I raised $9,000 in thirty days, with an initial goal of $6,000. Here’s how I did it.

I found my audience. It is critical that you know where to find the people who will actually want to read your book. If this is starting to sound like every other writing article on marketing, it should. If you don’t understand marketing yet, it will be difficult for you to succeed with Kickstarter or any other fund raising program. Kickstarter is basically a way for readers to pre-order your book, plus fun and prizes. So know where your peeps are, and how to get their attention. I write fantasy, and for years have also been a minor member of the fantasy art community. Still, this was a place to start. I began to draw a lot more gryfons and wolves when I knew I was going to self-publish, and with that work, I started to attract fans, fellow artists and readers with those interests.

In other words, I built a platform. Start doing that now, no matter what stage you’re in.

Next, involve your family and friends. My family and friends were my biggest supporters. I hope yours are too. If they aren’t, go to your chosen family, your good friends, your writing buddies, your neighbors, church-whoever supports you. Don’t be ashamed that you’re asking for money, either. Be proud! Be excited! You have created something, or you’re certainly about to, and the people who love you will be excited for you.

Have a plan. I had a plan to give interest a boost at the beginning of each week of my campaign. The first week was family and friends. The second week, I had artists post pieces of special promotional works centered around my book. Yes, I had to pay for them, but I was supporting other artists. Also, their work was better than a simple advertisement, because their 10,000 interested fans were suddenly looking at beautiful pieces of art about my book, with links back to Kickstarter. The next week I was in my hometown newspapers, and after that, I appealed to bloggers. It doesn’t matter what your plan involves, as long as it targets your audience base.

As far as figuring out rewards and timeline, I researched other projects. Art featured heavily in my rewards, because I’m close to the fantasy art community. I picked a cover artist who appeals to my target audience, and offered prints of her work at several reward tiers. I was also surprised that my own artwork was a relatively popular reward option.

Choose rewards that are pertinent to your story. Got a cool sci-fi novel? Get nifty badges or buttons or figure out a way to do super slick holographic bookmarks. Think of what you’d want in a grab bag from your favorite author, and offer that stuff as rewards. Study what other publishing projects are offering. You don’t have to reinvent the wheel, just figure out what’s already working.

Remember to factor the cost of rewards into your funding goal. This is a mistake I made, and I’ll admit it without shame. (The point is I’m wiser now . . .) Factor in rewards, shipping, and the percentage that Kickstarter takes out for processing credit cards. I asked for $6,000, raised $9,000, and walked away with $8,110 because of the processing fees and people whose pledges didn’t go through. I had just enough to cover my project.

Aside from all the technical information, what I will say is what I think Kickstarter, and websites like it, mean for authors-particularly, self-published authors. Many aspiring authors have sometimes said or thought, “If I could just get my work out to the people, they would love it.” Well now’s the time to saddle up. You can use Kickstarter to raise money for that professional editor, cover artist, layout and lettering designer, and any other initial costs associated with self-publishing.

We are in the Information Age. Anyone who understands how to move information and get it to the masses will succeed. Writers who can track down and target their fan base will sell books. Now, that fan base can invest even more love and support by actually helping you publish your work. The psychological power of active community support is going to be huge in the near future. Your fans are not just fans anymore. They’re investors. They’re partners. They’re going to be excited for more than just your next book, they’re going to be excited for you. And that is priceless.

Kickstarter and other websites that facilitate crowd funding are about more than just money. They’re about community. They help you find your fans, your friends, your colleagues. They help you build your tribe. The people who pledge to your project don’t just want to buy your book. They want to help worthy dreams come true and watch people succeed. And they want to be a part of it. Even if you’re an independent author, there’s no reason you have to do it alone.

To me, that’s pretty darn exciting.

Guest Writer Bio: Jess has been creating works of fantasy art and fiction for over a decade, and founded her own publishing company, Five Elements Press, to publish her own works and someday, that of others. She’s a proud member of the Society of Children’s Book Writers and Illustrators and the Authors of the Flathead. She lives with her husband in the mountains of northwest Montana, which offer daily inspiration for creating worlds of wise, wild creatures, magic, and adventure. Jess can be contacted directly through her website, www.jessowen.com, or the SOTSK facebook fan page, www.facebook.com/songofthesummerking