Stop Trying So Hard

It’s all too easy to think you should always be “on” at conventions and other gatherings of the writerly kind. In most cases, you’ve paid good money to get crammed into a con suite with hundreds of other like-minded souls for a scant few days. The urge to make the most of it, to make this trip be the one that represents your Big Break, can be almost overwhelming. So there you are, pinging way with your active sensors, mentally cataloging all the people you need to talk to, to wow, in order to level up in your writing career.

We’re all so very desperate to get noticed.

But maybe that’s not the way, or at least not the best way. I’m not saying you shouldn’t ever have business on the brain when you meet new people. But keep in mind that a lot of your most important connections will be the friends you make in the industry. There won’t be any fanfare when you meet these people, just the natural click of human connection that’s been going on for millennia. And that’s as it should be.

Though we both attended Superstars (albeit in different years) I first met Evan Braun at World Fantasy Convention in Toronto in 2012. We hit it off immediately over a mutual love of The Wheel of Time, but I didn’t think of it as any sort of connection being made beyond a cool new writer I’d met until Evan got in touch with me several months later, asking if I’d do a guest post for this writing blog called Fictorians. Now here we are three years later, and here I am with my latest post as a regular.

I met Joshua Essoe at Superstars 2012 in Las Vegas. We ended up hanging out a fair amount with mutual friends, and thus got to know each other a bit. Last year, when an opening in his schedule lined up, I hired him to edit my upcoming novel Unwilling Souls based on the great feedback I’d gotten about his editing skills and the fact that I knew he was a cool guy and easy to get along with.

I’ve never actually met recent Fictorians guest poster Holly Heisey in person. We’re Facebook friends through mutual friends (I honestly can’t even remember who). This past March I was in a bind as monthly coordinator for the Fictorians site. I’d had a guest poster forced to bail late in the month due to a family emergency, and I needed someone to fill their vacated slot on short notice. The guest who’d been forced to back out would have been a first-time poster, and I was really looking for another first-timer to replace them, so I messaged Holly and she turned in an excellent post just a few days after I got in touch. I remember being impressed by her professionalism and how easy she’d been to work with. So when she announced several months later that she was taking cover art commissions, I got in touch again and hired her to do the cover art for Unwilling Souls. It turned out to be an excellent decision.

Stop worrying so much about who you need to meet and impress in order to keep to your mental schedule of writing ascendancy. Go to places where writers, editors, artists and fans congregate, either online or in person. Think about these places as fun ways to meet other people who like the same things you like. Be nice and open, someone who other people will want to hang around with. If you are so fortunate as to be offered an opportunity by one of those other people, continue being nice and be easy to work with to boot. The path before you will open up without you even being aware of it. Better yet, it will do so with the help of people you like and who like you in return.

Stop trying so hard.

 

About the Author: Gregory D. LittleHeadshot

Rocket scientist by day, fantasy and science fiction author by night, Gregory D. Little began his writing career in high school when he and his friend wrote Star Wars fanfic before it was cool, passing a notebook around between (sometimes during) classes. His first novel, Unwilling Souls, will be available later this year. His short fiction can be found in The Colored Lens and the upcoming Game of Horns: A Red Unicorn Anthology. He lives in Virginia with his wife and their yellow lab.

 

Convention Selling Tips

Let me start off with the caveat that I am not an expert merchandiser. Everything I’m going to talk about below comes from a few years of hand-selling my books at conventions. I know people who can do this immensely better than I can. I’ve seen them selling scores of books like veritable sales machines. For me, however… well, one can only push a natural introvert so far.

Nevertheless, my aim here is to offer a few basic building blocks for those who are just starting out. Hopefully these tips will let you meet people and sell books at conventions without coming across Joe Obnoxio, Desperate N00B.

I’ve been selling books actively at conventions for about the last six years, starting with the release of Heart of the Ronin in 2009. Since then, three more novels have come out from various publishers. I’ve also landed short stories in a number of anthologies, which I also I sell at tables and in booths in the exhibitor halls. I’ve sold at cons of every size, from a scant couple hundred to massive mega-cons like Dragon Con and Denver Comic Con. The point is not to give you a writing resume, but to say that hand-selling at conventions gets easier not only with experience, but also with more titles on your table, offering opportunities to appeal to different tastes.

Get on programming. The most efficient way to reach the greatest number of potential readers is to participate in programming. Target some conventions that you plan to attend. Their websites always have contact information for the programming organizer(s). Unless the convention is DragonCon or GenCon, which are both overwhelmed by programming requests, they are actively looking for professionals to sit on panels.

Did you see that keyword I slipped in there? Professionals. Behaving as a professional at all times goes a long way. Even if you don’t feel like one with only one novel or a couple of short stories, you can behave like one. Fake it till you make it. For more information on this, check out Million Dollar Professionalism for Writers, by Kevin J. Anderson and Rebecca Moesta.

When you’re on the panel:

  • Be prepared.
  • Be erudite.
  • Be engaging.
  • Talk more about the other authors’ books. Writers who talk incessantly about their own stuff risk coming across as an egotistical jackass.

If you pull this off, the audience will recognize it, and some of them will seek you out after the panel to ask questions, which is the perfect time to tell them you have a booth/table where you’re selling your books.

Cooperate with other authors. Buying booths or tables at the massive conventions like DragonCon is cost-prohibitive, where costs for a booth run into the thousands of dollars. When you split those costs with fellow authors, however, the fees become much more reasonable.

The cost of a $3,000 booth split ten ways is a bargain when you consider that 80,000 fans with red-hot money in their pockets will filter past over the course of a four-day weekend.

So round up some of your author friends, form some sort of collective, and take a convention by storm.

Engage the potential readers one at a time. So when you have a potential new reader in front of you, what is an effective way to sell books? It is not to shove the book in her hand and say, “Buy this.”

  • Talk about the reader first. Engage them in conversation about the convention. Is she enjoying herself? The longer you talk to someone, the more likely he/she is to walk away with one of your books.
  • Ask if he/she is a reader. If it’s obvious she is, then skip this and ask what kind of books she likes. Nearly always, the response is so general that it’s not useful. “Science fiction and fantasy.” Your job then is to help her narrow it down. Urban fantasy? Military SF? Literary? Who has she been reading? What are her favorites?
  • The aim here is to steer her toward a book of yours that is aligned with her tastes. She’ll appreciate your thoughtfulness. And if there’s no chance of connection at all—she reads romance and you write horror—you’ll both know sooner, and she can go on her way, further appreciating that you didn’t waste her time.
  • In advance, create a one- or two-sentence sales pitch for each of your books, something that summarizes it in a nutshell. Make it as snappy as possible. When you have identified which of your books the potential reader might enjoy, give her your sales pitch.
  • If you’re selling in a booth with other authors, this could be also a chance to talk up your companions’ books. Maybe you lost a sale for yourself, but your friend will certainly appreciate it.

If you really want to build your sales skills, read a book or two on the subject of how to steer people into giving you their money. There is a tried and true structure to it, honed over decades of snake oil salesmen.

Once you’ve learned the method, the next thing you need is practice. Get out there and do it. Sometimes you’ll succeed and both the reader and you will walk away with that rosy glow of success. Often they will walk away, and your only choice is to wait for the next one to come along. Take what you learned from previous miss, adjust, and then do it all over again.

Don’t be a dick. Be gracious. Be friendly. Be humble. Just listen to the horror stories about how William Shatner or Harlan Ellison behaved on a bad day toward a fan for lessons in what not to do. If you’re reading this, you probably have not yet reached the literary stature of Harlan Ellison, so you cannot afford many social faux pas. A single, disgruntled fan in the age of the internet can truly hurt a budding career.

Final thoughts. The thing to remember is that competitiveness in this business is the chief signpost on the road to Crazy Land. You’ll make yourself miserable if you worry about how much you’re selling/not selling, comparing yourself to others. There are too many other opportunities for writers to make themselves miserable without jumping onto this one.

It is highly unlikely that you will sell enough books at a convention to cover your costs, so don’t get too caught up in that. Aside from the mental health aspect of meeting/hanging out with fellow writers, the main benefit is that you’ve made some personal connections with new readers, who are then more likely to become the kind of fans who will sustain your career in the long-term. They’ll come back next year to see if your next book is out.

And when you see the joy in their faces that they have, in fact, found this cool author they met last year, that expression is worth the cost of any convention to a writer’s soul.

About the Author: Travis Heermann

Heermann-6
Spirit_cover_small
Travis Heermann’s novel Spirit of the Ronin, will be published in June, 2015.

Freelance writer, novelist, award-winning screenwriter, editor, poker player, poet, biker, roustabout, he is a graduate of the Odyssey Writing Workshop and the author of Death Wind, The Ronin Trilogy, The Wild Boys, and Rogues of the Black Fury, plus short fiction pieces in anthologies and magazines such as Perihelion SF, Fiction River, Historical Lovecraft, and Cemetery Dance’s Shivers VII. As a freelance writer, he has produced a metric ton of role-playing game work both in print and online, including the Firefly Roleplaying Game, Legend of Five Rings, d20 System, and the science fiction MMORPG, EVE Online.

In 2015, he’s moving to New Zealand with a couple of lovely ladies and a burning desire to claim Hobbiton as his own.

You can find him on…

Twitter
Facebook
Wattpad
Goodreads
Blog
Website

All About Attitude

A guest post by John D. Payne

John Payne cover (1)

I was single for a long time, and not by choice. I was sick of dating by the time I was 21, but wasn’t married until 36. It took me 15 years to get noticed at a party by a beautiful, funny woman who shares my love of Firefly and tolerates my love of that greatest of all Canadian contributions to the culinary arts: poutine.

What had I done to catch the eye of my own personal Princess of Power?  Well, aside from riding a sweet tiger to the party and looking great in furry briefs, I had managed to figure out two important truths. First, finding a partner isn’t about trying to figure out what someone else can offer me (such as an escape from the meat market singles scene), but about becoming the kind of person that has something to offer to someone else. Second, a smile is sexier than a mope. (Sorry, Team Edward.)

A lot of getting noticed as an author is about these same changes in attitude.

Consider conventions, like the recent Dallas Fan Expo. I go to these shows to sell books. But if I get focused on the numbers, then I don’t sell well. My smile becomes strained and I start to look as desperate as I feel. If people notice me when I’m in that frame of mind, they’re going to do everything they can to avoid my gaze and escape before I can even open my mouth. That kind of treatment makes anybody feel lousy, so pretty soon I’m viciously cycling. No good.

For me, the cure is to remember that I really do love sharing great stories. Whether they’re mine or not, I really enjoy introducing someone to a book they’re going to love. So instead of pushing my book to every single person I talk to, I actually listen to what they say when I ask them what they like to read, and then try to make a recommendation that will really knock their socks off. In no time flat, I’m enjoying myself again. And my book usually end up flying off the table along with all the others I’m recommending.

Thinking about what I have to offer others is not just a great way to get noticed at conventions. My book was recently included in an ebook bundle.  Part of the reason I think they included me was that the curator has seen me promoting other people’s books on my Facebook page.

(By the way, if you haven’t checked this out, do yourself a favor. Fifteen bucks gets you thirteen books, including fantastic novels by Cat Rambo, Paolo Bacigalupi, Tobias Buckell, and many others.)

Another important shift in attitude for me has been switching from a default assumption of failure to one of success. In dating, I used to go into relationships with the thought that most of them fail. That’s true, statistically speaking.  But I was a lot happier once I started assuming that each new relationship would be the one that would last a lifetime. Looking for reasons to stay in, instead of a justification for bailing out, helped me see a lot more good not just in others but in myself. And eventually I was right.

I try to approach opportunities in my writing career the same way. Four years ago this summer I got an email from an old writing group buddy who made indie fantasy and scifi films. They wanted to release a book and a movie at the same time as an experiment and wondered if I would like to write the novel to go with the film.

It was an intriguing possibility, but I already had plans that summer to change jobs, move (twice), get married, finish writing my dissertation, defend it, and revise it. So I said… Sure! And then we talked about particulars and hammered out a schedule and a contract that we could all live with. In other words, I looked for ways to make it work instead of excuses to stay out.

When I start by assuming that failure is the likely result, I am nearly always right. But being part of a self-fulfilling prophecy is not as satisfying as it sounds. On the other hand, when I start by assuming that there’s a path to success, I am not always right. (Or at least I don’t always find that path.) But often great things happen. And every now and then, something truly miraculous happens. Like the day my wife noticed me at a party, and every day we’ve been together since then.

So, I offer my fellow writers just two bits of advice. Get outside yourself, and show the world what you have to offer. And embrace optimism. Believing that things will turn out for the best is so crazy it just might work.
John D. Payne Bio: John Payne (1)

John D. Payne grew up on the prairie, watching the lightning flash outside his window, imagining himself as everything from a leaf in the wind to the god of thunder. Today, he lives with his wife and family near Houston, where he imagines that the clouds of mosquitoes have achieved not just sentience but malicious intent.
 
His debut novel, The Crown and the Dragon, was published in 2013 by WordFire Press. The movie was released in 2014 and is currently streaming on Netflix and Amazon. John’s most recently published stories can be found in Black Denim Lit, The Leading Edge, Tides of Impossibility: A Fantasy Anthology from the Houston Writers Guild, and the upcoming Game of Horns: A Red Unicorn Anthology.

Putting Together a Book Tour

A guest post by Katie Cross.

As an indie, I don’t have the luxury of traditional publishing distribution and connections, but I do have connections, so I did a week-long book tour in my hometown of Idaho Falls.

Here’s a breakdown. Note: this post has been cut down for The Fictorians so if you want to see the full post and all numbers then just click here.

Stats and analytics from my Idaho book tour by @kcrosswriting.

School Presentations

How I connected: I emailed the head librarian at my old high school and she set me up with 2 presentations.

Taylorview Junior High:

The presentation: I put together a presentation that combined elements of writing, a lot of memes and pictures, and talked about the writing process and what it was like to be an author. (If you want a copy of it, shoot me an email or a message and I’ll send it your way.)

Outcome:

—Reached about thirty kids per class. In all, I probably taught and met about 100 students.

—Had posters/slide advertising my public library appearance and book signings.

Connections made:

—A lot of the students were on Wattpad.

—I pitched my story Bon Bons to Yoga Pants and increased my following by 20 people. I followed back, read, and critiqued).

Worth it?

Definitely. This was a perfect way to find my target audience and not only get Miss Mabel’s in front of them, but connect, make friends, and learn more about the reading/writing habits/ interests of kids that age.

Idaho Falls High School:

How I connected: My old history teacher Mr Morris is an author and wanted to have me in his classroom as a guest speaker.

The Statistics and Analytics of my Idaho book tour. @Kcrosswriting

The Presentation:

—Focused on the daily life of an author, how to put a book together (I showed them cover progressions like you’ll find here and went through the editing process, marketing, etc.), and why writers write.

—I presented 5 times. 4 history classes (Mr Morris’s), 1 Honors English, 1 regular english class. About 175 kids.

The Outcome:

—I gave away 20 books (one set each class and a few others at the end).

—I sold about 10 books.

—Gave away at least 100 bookmarks.

—Mr. Morris was kind enough to copy the flyers announcing my book signings and the public library event to distribute to those interested. At the end of the slide show, I had a slide with my contact info. Lots of kids took a picture of it.

Worth it?

The kids who were most interested spoke with me after class. Many of them emailed me portions of their writing, or messaged me on Wattpad to ask for feedback.

I had around 7-10 people attend the public library event because of these two schools combined.

Emerson Book Club

How I connected—Through a friend of my brother. He worked at Emerson school, took a book to the library when it released, and the librarian decided to do it for their book club. When he found out I was coming, he asked if I’d make an appearance.

Presentation—This was the most laid back because it was on the students lunch break, I just talked to them and answered their questions. No powerpoint.

—Met about 10 students and 3 adults/teachers.

Blue Sage Writers of Idaho

Statistics and Analytics from my Idaho Book Tour. @kcrosswriting

This was taken from their blog website. Click on the photo if you’re interested in more.

How I connected: I googled ‘writing groups’ 2 months before the tour.

Presentation: Since they are a writing group (and have been for twenty years) I mostly wanted to meet them and talk with them, which I did. I ended up chatting with them about my experience in indie publishing.

—2 of them came to my presentation at the library.

The Idaho Falls Public Library

How I connected: I emailed the library (about two months in advance) about doing an author event. Publishing and Writing 101 with @kcrosswriting at the Idaho Falls Public Library May 14th, 2015

How I marketed it: Announced it at every appearance beforehand. (Schools, book club, writers group).

—Asked local friends to share it on Facebook.

—Facebook ad targeted to the Idaho Falls area.

—Promoted pin for the Idaho Falls area (I ended up paying $3.42 and it had 1, 667 impressions, 8 repins, and 9 clicks). I don’t know if anyone came based on finding it from Pinterest.

—Community calendars online (at least three- the first ones that came up on Google).

—NPR radio (announced it over 5 stations) and one of the other local radio stations that reports community events.

—Newspaper.

The presentation: Powerpoint slideshow. (Click here to let me know if you want a copy).

—Printed out contact sheets, provided a sheet of paper, a pen, a bookmark, and a free Miss Mabel’s Caramel.

Statistics and Info from my Idaho Book Tour. @kcrosswriting
Statistics and Info from my Idaho Book Tour. @kcrosswriting

Outcome: 40 people attended. I had only anticipated and hoped for more than 10. We ran out of tables and had to line chairs along the edges.

—Only 4 were my family members.

—I knew/had some connection with only half of the people who came. The rest were organic.

Book Signings

Statistics and Analytics from my Idaho Book Tour. @kcrosswriting #indiepublishers

Hastings

How I connected: I called Hastings and made the arrangements over the phone about two months in advance.

Marketing: Facebook, handed out flyers at presentations, and word of mouth.

Starbucks

How I connected: My old high school friend Courtney worked at Starbucks. I worked through her to get permission from her manager, who was only too happy to let me come.

Marketing: Facebook, handed out flyers at presentations, and word of mouth.

Overall Numbers

Total money made: at least $450. (I haven’t tallied all of it up from checks, cash, and credit card). I also gave discounts to students, teachers, and friends.

Total books sold: Uncertain, but around 70.

Books given away: around 50 (to students mostly).

Effect on ebook sales (amazon only): After pulling out of KDP, my 5-7 sales a day (not including borrows) decreased to an average of 1 sale per day. During my book tour, I sold at least two books per day.

This does not reflect my sales on Kobo, Nook or iTunes, which also saw an increase.

 

Effect on Wattpad: My following increased by about twenty followers. My story, Bon Bons to Yoga Pants continues to rank anywhere between #11-18 in chicklit, but my number of Unique Visitors increased to 105 in one day.

10560333_10100601156785714_8565122733714974256_oKatie Cross loves cookies, weight lifting, and talking about her indie author experience.Visit her website KCrossWriting to see more posts on analytics and statistics of her journey. When she’s not running in the mountains with her two vizslas, she’s writing YA fantasy stories about dragons, castles, magic, and kick !@#*($ females who don’t need a man to save them.