Category Archives: Guest Posts

Myke Cole: Capturing that Military Feeling

Matthew Jones: At the last World Fantasy Conference, I had the privilege to meet a new author named Myke Cole. Just out of the blue, he showed up and asked if I wanted to play some first-person shooter (FPS) game with him and some friends. I’m pretty crappy at console FPS games, but I decided, sure, why not. Later, I saw him in his full Coast Guard uniform, and we started talking about our time in the military. I spent six years in the Air Force, one of those in Iraq. Thus, when I found out he had written a military fantasy novel, I was pretty excited to read the novel.

Since the convention, I’ve both read the novel and quite enjoyed it. His writing expertly blended the military life and culture I remembered with the fantasy I’ve enjoyed for so long. The foreign settings, combined with the quickness of the battle and the uncertainty that was always riding on your shoulders definitely reminded me of my time overseas. Add to that the emotions of a man who just had everything he has ever known taken away from him, surrounded by people who had the ability, and often the duty, to kill, adds to the tension.

As I read, I wondered about the Military feel and how he was able to achieve that forward operating base (FOB) feel. He agreed to do a guest post for us and answer this question. He does use a lot of military lingo in his response, so I tried to go through and add definitions to many of the terms. You can hover over the abbreviations for the full term, and I added a quick glossary after his post. Feel free to comment if you have any other questions.

Myke Cole: I think it’s true that there’s a certain “FOB Feel” that exists in military culture these days. There are jokes and catch words (remember calling someone who’d never been outside the wire a “Fobbit?” Heck, “outside the wire” is a term that evolved from our use of FOBs and COPs, right?). Inside jokes are always the first signs of an emerging culture, and there’s definitely a shift from cold war garrison life to the new reality of COIN ops on a FOB or COP where you have a PX that’s as big and well-stocked as any Walmart, but you’re also at risk of getting killed by indirect or a rogue contractor who was hired to take out the trash or serve your chow.

That FOB Feel was something I definitely tried hard to evoke in CONTROL POINT. I did this for a few reasons, the first was that it is the most authentic indicator of modern combat experience I can think of these days, and one that sets our generation of war-fighters apart from our fathers. Our dads (if they served) could probably draw parallels to Vietnam, but it lacks certain reference points. For me, many of these were visual. The concrete T-Wall and the enduring mud were two important ones. The T-Walls were always in my peripheral vision, providing eerie analogies to my current life in New York City (that same feeling of the sky being cut off, of walking the rainforest floor), and serving as a constant reminder that indirect was coming, and with it, the shrapnel those T-Walls had been built to stave off.

I also wanted to evoke the FOB Feel because, when I sat down and thought about it, it made the most sense for a US military presence in a magical universe. The US military does many things well, but self-sustaining logistics in a forward AOR is perhaps what we do best, and one of the reasons we’ve been so successful in our military history. The FOB/COP model was the logical one for an American unit unsure of resupply and confronted by an uncertain landscape populated by hostile unknowns. Like the Romans, we turtle up, trying to buy ourselves the time for intel to catch up to the environment and give us a good look at what we’re dealing with. There really wasn’t a lot of difference between goblin clans and the Jaysh al-Mehdi in this case. Both were totally alien to us. Both were potentially deadly.

I was also really impressed by the tight integration between uniformed personnel and military contractors (Mercenaries. My first two tours were as an employee of these firms). This is, of course, nothing new (The East India Company, the Hessians, heck, Balearic slingers), but the resurgence of the mercenary and the public’s willingness to accept them in the cloud of fear immediately post 9/11 was a phenomenon I wanted to capture. The resurgence of magic in the SHADOW OPS universe is every bit as frightening to the public as the towers coming down, and their reaction had to extrapolate realistically. Mercenaries were a logical piece of that, and so, Britton’s ultimate fate (and Marty’s as well) resulted.

It’s funny. I never really thought of writing CONTROL POINT as all that . . . cathartic, but I am realizing in writing this guest post that it was a way to at least consider what I had experienced, if not to reconcile it in some way. If vets like you see their own experience reflected in the story, then I am enormously gratified.

Glossary

FOB
Forward Operating Base. A secure military base that is within a hostile territory.
COP
Combat Outpost. A well prepared, armored outpost designed to confront enemy forces.
PX
Post Exchange. Think of this as the Walmart of military bases.
AOR
Area of Responsibility. The area that a command has authority to operate in.
Guest Writer Bio:As a secu­rity con­tractor, gov­ern­ment civilian and mil­i­tary officer, Myke Cole’s career has run the gamut from Coun­tert­er­rorism to Cyber War­fare to Fed­eral Law Enforce­ment. He’s done three tours in Iraq and was recalled to serve during the Deep­water Horizon oil spill.All that con­flict can wear a guy out. Thank good­ness for fan­tasy novels, comic books, late night games of Dun­geons and Dragons and lots of angst fueled writing.Myke is the author of Shadow Ops #1: Control Point.

You can find Myke online at www.mykecole.com, or on Facebook, or Twitter.

 

Brian Hades: Are You in the Business of Being YOU?

I’m BULLISH on today’s marketing and publishing environments.

It is certainly NOT the time to own a newspaper, be an advertising executive, or deal with the vagaries of the worlds’ economic climate.

It is the best time to be an author/publisher/media personality/entrepreneur…

Why?

You do NOT have to rely on traditional media to grab some attention. By being creative you can get a LOT of exposure and sell yourself to the world virally — and for free.

How?

Simply by using social media tools like Facebook and Twitter. With your limited time and resources (it’s a problem for all of us) the return on your investment in paid print ads (newspaper or even magazines) would pale by comparison.

If you spend, on average, an hour every day updating your Facebook, Twitter, and social media profiles it won’t take long for the world to know about you, what you’ve written, and what you’re currently working on.

It won’t happen overnight.  You need steady and strategic postings to make it happen. Prior to Facebook and Twitter, networking and referrals were your best methods for making connections. Social media is networking on steroids.

But you must remember that networking — in person or on social media — is like going to a cocktail party.

If you walk in the door and all of a sudden you’re in everyone’s face selling, and yelling “buy me me me,” people back away and avoid you. In social media, you get deleted and reported for spam.

If you post a profile on Facebook and never visit it again or close off your wall for postings, it’s like standing in the back corner of the live networking event with your back to the room, as if to say: don’t talk to me.

Today it’s all about building RELATIONSHIPS.

You only need to post what you want people to see, but if you post nothing personal, then people may not engage you. Today, people want to know who they are talking to. If you are interesting and engaging there’s a good chance your social media profile will be checked out. If you post nothing about what you do or how to reach you, people will move on to the next person.

There are two must-have books if you want to know how to navigate marketing in 2012 and do so successfully to the growing number of people who get their content exclusively online:

  1. Socialnomics by Erik Qualman; and
  2.  The New Rules of Marketing & PR by David Meerman Scott.

Be sure you only look at books that were published after 2009. A lot has changed since then. The Kindle and iPad did not exist. Those two platforms alone have impacted how people see you. But that’s another post.

Brian Hades, publisher
EDGE Science Fiction and Fantasy Publishing
www.edgewebsite.com
403-254-0160

Mignon Fogarty: Social Media Mistakes That Make You Look Like a Newbie

 

A guest post by Mignon Fogarty

Twitter, Facebook, and Google+ can be great tools for marketing your book, but you can also look like a tool if you make these common mistakes:

Don’t Jump in Without Exploring

Don’t join a network and immediately start posting. Take a couple of weeks to poke around, watch the experts, and see how things work. Every network has its own quirks.

In general, your goal should be to make friends genuinely. Answer people’s questions. Respond to their posts. Build relationships so people begin to recognize your name. If the first post I see from you is promoting your book, all I will remember when I see your name again is that you only care about promoting yourself.

Don’t Send Direct Messages to People You Don’t Know

Unless you have an exceptionally good reason, don’t send a direct message to someone you don’t know. You don’t need to thank people for following you, you shouldn’t send them an “introduction” link to your site, and for God’s sake, don’t ask them to check out your book or like your fan page.

What does it mean to know someone on social media? If I see your message and feel happy to hear from you, we know each other. If I see your message and wonder who you are, we don’t know each other.

Don’t Promote Your Book Without Giving People a Reason to Care

If you’re asking people on social media to take action (e.g., review your book, like your fan page), give them a reason. There are at least two reasons people will care:

1) Make it worth their while. Have a contest or give away a prize. A prize can have cash value (e.g., an e-reader), be something only you can provide (e.g., a personal thank-you video, a 30-minute critique, naming rights to a character in your book), or simply the glory of winning a contest of skill (e.g., a limerick contest).

2) Let them share your journey. Kickstarter works because contributors feel like they are helping you-joining you-on your journey. You can apply the same techniques to social media promotion.

To bolster people’s participatory feelings, you need to explain your purpose. In the book, Yes! 50 Scientifically Proven Ways to Be Persuasive, the authors explain that if you follow a request with a “because clause”-a reason you are making the request-people are more likely to comply. If you want people to review your book because good reviews increase online purchases, tell them that’s why you want the reviews. If you want people to buy your book this week because it will help you make the bestseller list, tell them that’s why it’s important this week.

It’s also helpful to give updates. Once you’ve made people aware of your goal, tell them how it’s going. Don’t go crazy and update Twitter every ten minutes, but when you’ve reached a significant milestone, announce it.

In the end, it’s simple: nobody likes the new guy who shows up at a party and immediately starts hustling everyone to buy his product; but if an old friend has an exciting new project he’s eager to tell you about, you’re happy to listen and help. Social media is the same. Become the old friend.

Guest Writer Bio:
Mignon Fogarty is the author of the forthcoming book 101 Troublesome WordsYou’ll Masterin No Time. Preorder the book now so bookstores see there is a healthy demand, and stock it when it launches in July.

Superstars Week, Day 5: Q&A with the Superstars, Part 2

Welcome to Day 2 of Q&A with David Farland and Kevin J. Anderson. You can access the authors’ websites at http://www.wordfire.com/ and http://www.davidfarland.net/ respectively. Kevin J. Anderson has a post on his  blogsite devoted to the seminar and those presenting in 2012, http://kjablog.com/On to the interviews:

 *              *              *

Q: What do you have to go through to prepare for the seminar?

David Farland: I simply meditate on the topic that I’m going to teach, normally. Much of this is information that I’ve gleaned over the past thirty years, and so I might need to write down notes, codify what I know. Normally, we’re talking about topics that you can’t get much information about in books.

Kevin J. Anderson: The talks and panels themselves are not so difficult, because we have all lived this material and we know it very well. For me and Rebecca, it’s all the complicated logistics of setting everything up with the venue, and then doing the publicity, waiting for signups, hoping that we get enough attendees to pay our expenses, and then managing all the little details.

Q: What is your favorite panel and why?

Kevin: I enjoy giving the “Popcorn Theory” talk, because it’s fun to show people how all these projects don’t happen in a vacuum-if you do good work, one thing leads to another and another.

Dave: I think that I’m most interested in the panels on self-marketing, particularly ones that involve social media, quite simply because we have people like Brandon and Kevin who are the best writers I know on the topic. I actually learn things in these panels that I can take home and implement myself!

Q: What part of the Authors Dinner do you like best?

Kevin: Hmm, the potatoes, maybe. Or the dessert. But probably having a chance to sit down and talk with some of the students, face to face in a relaxed setting for a few hours. We end up asking them as many questions as they know us. Many of the attendees of past Superstars will realize that we really do consider you to be friends and colleagues, and we hope to watch your careers skyrocket.

Dave: For me, it’s just getting to know the authors, try to find out where they are in their careers, what they need, and in a short time see if I can offer some advice that might be of help.

Q: The publishing industry is changing fast. Now going on your third year, has the content of the Superstars seminar had to change to reflect the ever-evolving industry? If so, in what ways?

Dave: Yes, we are going through some dramatic changes, with the rise of the whole self-publishing movement. It really has become a viable way for an author to get into business, but it has its own pratfalls and its own huge potential. To me, it suggests that we need to expand our curriculum a bit, to cover the new media. It’s a very exciting time that we live in!

Kevin: A lot of the lectures are still relevant–the professionalism, productivity, networking, etc. We are going to have a lot more focus on eBooks, indy publishing, hardcopy as well as electronic — maybe even half a day to the topic. Dean Wesley Smith is giving a full hour on copyright law and Kris is doing a talk (which I can’t wait to hear myself) on tough negotiating, getting better deals and how to change contract terms that aren’t in your favor. I think we might also do a lecture on income streams (instant money, long-term trickles, etc.) We have always had more material than we could possibly cover. We do want to change it up so it’s not just a rerun every year. We’re still developing the curriculum, but it should have all the good stuff from before and some new and relevant stuff too.

*              *              *

Kevin and Dave are enthusiastic about sharing knowledge, always glad to help serious writers improve their abilities and prepare for the difficult process of getting published. All of us fictorians want to thank them for their encouragement, eager participation in our blog, and for bringing us together through the Superstars Seminar.

I’m confident I’ll enjoy another information-packed seminar in April, and I’m looking forward to making more writing friends. If you’ll be going for the first time in 2012, or if you have questions for us attendees, please drop us a note in the comment box below.

Starting Monday, we’ll be back to our regular MWF blog schedule with a guest post by Mignon Fogarty: the Grammar Girl (one of our more famous Superstars alumni).