Category Archives: Making Progress as a Writer

The official definition in the Urban Dictionary for “Go Big or Stay Home” is that it is used to goad someone into an outlandish or awesome act.

It’s a challenge phrase.

This month we are checking in on our progress with the goals we set at the beginning of the year. It’s also a great time to reflect on whether or not we set the right goals. Did we choose to do something beyond the normal and really commit to getting it done? Those are the scary goals, the ones we aren’t quite sure we can meet.

Those are the challenge goals, the ones that drive us to accomplish something.

So you set a writing goal or a personal goal this year? Was it a challenge goal, or was it a safety goal, one designed to make an incremental, tiny step forward, using the same stride used in the past? One that let’s us celebrate repainting the same-old situation?

It’s easy to plod along doing the same thing we’ve done before and celebrate minuscule progression, but sometimes the only way to really get where we want to go is to completely change and try something totally different. To challenge ourselves to take the leap we dream of taking but which scares us to death.

For example, when I first started writing seriously, my first novel took way too long, partly because my writing was just awful, but partly because my schedule did not allow much time for writing. So I set the goal to rearrange my working schedule to allow more writing time. It took a few years and some pretty big risks and sacrifices from the entire family to accomplish that goal, but I did it.

This year I realized I was not taking enough advantage of that newfound freedom, so I set a huge goal of completing four new novels this year. Sure I had started outlining them, but did not have any first drafts completed. And yet, that’s what it would take to reach the next level. So I set the goal and began to work it. Last week I wrote 26,000 words to complete one of those novels on time. One piece of the overall goal is complete. Lots more to go.

No matter our individual circumstance, we can all set change goals and decide if we’re going to go big or stay home. Most people don’t bother.

They stay home.

Most people are content to go to work, fill an honest eight hours, and then literally just go home and watch tv. Those people have a safe existence. They do not have to take risks, do not have to stretch and grow, do not risk failure and ridicule. But they also never go big. They never accomplish challenge goals to celebrate incredible victories and learn to take control of their lives.

Of those who decide to make a change, who say they are going to Go Big, most of them don’t make it. Sure, from a writing perspective some people are just so bad that they simply lack the capacity to do it, but those are the exceptions. Most people COULD write a competitive book if they REALLY wanted to, yet most of them fail. It’s not because they CAN’T do it, but because they lack staying power. Like the graph illustrates, saying you have a great idea is nothing. Starting a book is when we first get some skin in the game but doesn’t mean a whole lot either. Actually finishing a book is huge, but even that’s not the ultimate goal. We want to finish something someone else will pay to read. Challenge goals are the vehicle to take us there.

So what if you have to write ten years before you make a sale? Those ten years are going to pass anyway. So what if you get rejected? The best writers rack up dozens, if not hundreds, of rejections. It’s not the rejection that defines success but the overcoming of that rejection and the continued consistency.

I spoke with Brandon Sanderson earlier this year and when I mentioned I had been writing for almost ten years he nodded and said, “Great, then you’re just about ready to break in.”

Before lightning can strike, you have to make yourself the lightning rod.
Before you can be the lucky winner, you have to compete.
Before you can become an overnight success, you have to work for years to prepare yourself and develop the skills to break out big.

Some people just need a push, someone to challenge them to make a change goal. If you’re one of those, the music video by Switchfoot for their song “I Dare you to Move” might help. Check it out here.

So this month as we reflect where we are with our goals and compare that against where we want to be in six months or one year or ten years, let’s ask ourselves, “Am I going big or staying home?”

Go Big.

A Mountain of Goals, Part Two

June 7, 2014

fictorians

Business Conventions Craft & Skills Editing Goals Guest Posts Marketing Motivation Publishing Reflection Self-Awareness The Writing Life 2 Comments

A guest post by Sherry Peters.

Be sure to read A Mountain of Goals, Part One, published yesterday right here on the Fictorians.

I always knew that if I were ever published, I would do everything I could to make my books succeed. The same is true for self-publishing. I’m not going to do what I did with my previous book, Silencing Your Inner Saboteur, which I gave very little promotion (though I may be stepping that up soon as well), because that book was a bit of an experiment and a useful tool.

Once I made the decision to publish Mabel, I began doing a lot of research on the self-publishing/indie industry. It is my responsibility to make my book succeed. I have no one else to blame. Some days I love it. Some days it is incredibly overwhelming. My to-do lists are pages long every week. I could probably make a book of those alone once they’re all compiled!

Aside from the obvious “write the best damn book possible” advice, building a platform is the main form of advice. Platform means building a mail list, blogging, sending out a regular newsletter, facebooking, tweeting… to paraphrase William Shatner, it should be “all Sherry all the time.” I’m supposed to be super interesting and fun and likeable, and apparently highly opinionated in a likeable fun way. Now, I think I am a likeable person. I’m not sure how interesting I am.

What’s interesting about me? What do readers want to know? I’m not really of the generation that wants to know everything about my favorite author. Just write another book; that’s all I want from them. I don’t follow celebrities, and the only authors I friend on Facebook are the ones I already know personally.

You can get a lot of advice on pricing and giveaways, including free books. I must say, I find this a touch on the offensive side. Not that I’m actually offended by the idea, maybe just hurt or disheartened. I can’t imagine a traditional publisher putting out a book on Amazon for free for a day, or even at $0.99 for a day in the hopes of driving up the sales numbers. It feels like I’m cheapening my work, my product. It may be to my detriment, but I’m not sure I’m going to do that.

I realize that I’m at a disadvantage, putting out Mabel this August. I haven’t finished Book 2 in the series yet (though I’m hard at work on it). And putting out a single book means I don’t have what is called a product “funnel,” where readers can get the first book at a discounted price to lure them into buying the second book. That’s why I’m giving away three Mabel Goldenaxe short stories prior to the release of the novel as an incentive/thank you for signing up for my newsletter.

Promotion doesn’t end there, of course. I printed beautiful postcards (through Vistaprint) with the cover on it, and a “call to action”—for people to go to my website, sign up for my newsletter, and get a story—which I put out at my local convention (Keycon). I’m having my book launch at When Words Collide this August, and I’m going to have one at McNally Robinson Booksellers in Winnipeg.

Promotion, then, is probably the biggest headache which all authors, traditional or indie, have to deal with. That is the reality of the business. Publishers have less and less money to give to it, so we’re doing a lot of the same things. The biggest difference is that traditionally published authors get distribution, and get reviewed by major newspapers (well, they can, if they’re a big enough name, or local, or a specialist). That is to say, most newspapers still won’t consider reviewing a self-published book.

What about the book production? I go for coffee every other week with a friend, usually to a Chapters, and half our time is spent looking at books. I’ve turned this into a great time for surveying what’s out there, what I like, what I don’t, what works and what doesn’t. It’s amazing how many crappy covers there are. And there are some spectacular ones. The artwork matters. It matters. It matters. It matters. So do the interior aesthetics. If the type is too small or too crowded, if it doesn’t feel good in my hand, I don’t pick it up. If the art looks like the pulp editors would have rejected it for being cheesy, I won’t pick it up. If I can’t read the title or the author’s name, I won’t look at it.

There are three main categories for YA covers. Take a look the next time you’re in a bookstore or on the Amazon/Chapters/Barnes & Noble websites. First we have the uber close-up of the face. Usually this means the focus is on the eyes or the lips. Sometimes this pulls out a little further to where we have more of the body, but part is cut out of the frame so it’s only half a face. Sometimes it’s just the torso to show off a plaid pleated skirt (a lot of pleated skirts on headless girls). These are usually in the genre of what used to be called “chick-lit.” I’m not sure what they would be called now.

Then we have the full body, most often with the back to the reader, the head in half-turn. This fits mainly into the urban fantasy or paranormal romance category. But not always. There are some like this that are much more pure romance, as evidenced by the character on the cover wearing a ball gown of some kind.

And finally, we have the symbol on the cover. I think this was made most popular by The Hunger Games. Divergent is another example of this. We see this much more often in the non-YA books, like the adult editions of the Harry Potter books, and the Game of Thrones books are going the same way.

Given the prose style and content of Mabel, I opted for the semi-close-up. I had intended to go with a symbol, but there were already a few books out there with axes on them and while it could be stunning and unique, I couldn’t picture it. So I did my research. I spent days researching fantasy artists, finding out about their work, their rates, etc. To be honest, once I saw Jordy Lakiere’s dwarves, I knew he was the one I wanted. I didn’t think I could afford him, or that he’d want to do a cover for me, but I took a deep breath and e-mailed. Needless to say, it worked out great. I love the Mabel he did for me.

Cover art, in some ways, is just the beginning. I wanted to put out the most professional book I could. And what do traditionally published authors have that indies don’t (besides distribution)? A copyeditor. So I did more research, and I happened to also know a good editor personally, Samantha Beiko. She posted on Facebook that she was looking for freelance editing right when I was looking. Budget, of course, was a consideration, but copyediting was an expense I was willing to pay for. She also did my cover design and the back cover copy.

While the production of the book is well underway (thanks to having done Silencing Your Inner Saboteur, I’m confident in doing the interior layout myself), the promotion is still my biggest mountain to climb. I’d call it a hurdle, but it’s more of a never-ending process. I hope that at some point down the road, I’ll reach a plateau of sorts where, as the gurus keep telling me, promotion will generate itself.

I was going to conclude by saying that I’m off to go learn more about building my platform, but I think I’m going to go work on Mabel, Book 2. That’s one of the working titles. The others are Mabel the Misguided Dwarf—or my personal favorite, Mabel the Mafioso Dwarf. But for now, let’s just call it Mabel, Book 2.

Guest Writer Bio:
Hailing from Winnipeg, Sherry Peters is a writer and a certified Success Coach for writers specializing in the areas of goal-setting and eliminating writer’s block. She has taught her “Silencing Your Inner Saboteur” workshop online through Savvy Authors, and several Romance Writers of America chapters, and in person at When Words Collide in Calgary and Word on the Water in Kenora. Her book, Silencing Your Inner Saboteur, has sold internationally and has been recommended to graduate students at the University of North Carolina and the University of Winnipeg. Her first novel, a YA fantasy, Mabel the Lovelorn Dwarf, will be available August 2014. She attended the Odyssey Writing Workshop and earned her M.A. in Writing Popular Fiction from Seton Hill University. For more information on Sherry, her workshops, and her coaching, visit her coaching website or her author website.

A Mountain of Goals, Part One

June 6, 2014

fictorians

Business Conventions Craft & Skills Editing Goals Guest Posts Marketing Motivation Publishing Reflection Self-Awareness The Writing Life 1 Comment

A guest post by Sherry Peters.

Mabel cover This was not my plan. A part of me still wants to be rescued from this and put back on the track that was supposed to be. But the more I learn about the business of self-publishing, the more I realize that even authors on the track-that-was-supposed-to-be have to go through much of the same. And I’m a bit of a control freak at times, so being in control of every aspect of publishing my book is fabulous and terrifying at the same time.

Making the decision to self-publish Mabel the Lovelorn Dwarf (arriving August 9, 2014) wasn’t an easy one. I waffled on it for months. A number of factors played into my decision, most of them personal. I’d first seriously considered the self-publishing route at When Words Collide in 2013. I was chatting with my friends Adria Laycraft and Gerald Brandt, discussing the industry, when I declared that I would be launching Mabel at When Words Collide 2014. I didn’t finalize that decision until the end of February 2014.

What were the decisions? Most of them were personal, and I firmly believe that everyone needs to decide for themselves whether it’s the right route for them, and their particular book. But here’s what went into my decision-making process:

At When Words Collide, I had taken a workshop with one of the Acquisitions Editors from Penguin Canada. She was very clear in saying that a lot of publishers now look at what is rising on the indie publishing bestseller charts. Those are the manuscripts they’re picking up, not necessarily agented ones. Why? Because the writer already has a readership—a platform—that has been proven. Guaranteed sales.

I had an agent who doesn’t represent YA. I’d seriously considered revising the novel and giving her first dibs on representing it or allowing me to find a YA agent. That process is glacial, but I was willing to consider it. Until I remembered the seventy-five or so agents who had already rejected it (it is a much better novel now than when they read it), and most of those were YA agents, so what was the point? Of the agents who bothered to respond to my query, even asking for partials, fulls, and revisions, it seemed to come down to “it isn’t marketable.” This was before The Hobbit movie had come out. Perhaps I should have mentioned that Peter Jackson was working on making the movie in my query letter. Ooops.

In March, due to serious health issues, my agent had to let me go. Yes, I’d already decided to self-pub at this point, but I was concerned about the six-month window to put out Book 2. As sad as it was for me to lose my agent, and I continue to hope and pray that her health improves, it freed me up to work on Book 2 rather than try and fail to get another manuscript to her. (She had another one, unrelated to Mabel, that she was shopping around).

The Hugh Howey reports on Author Earnings were somewhat eye-opening. Sure, they aren’t perfect reports, and there are probably a million ways to question the data—people have done so on Facebook—but the bottom line is this: self-published books sell. It takes a whole lot of work, but they sell. It isn’t like the old days when you had to print a thousand copies and have boxes in your apartment taking up room and wondering why you weren’t on the bestsellers list or on Oprah’s Book Club.

I have a decent-paying day job, and income from my coaching business. Printing books on demand is inexpensive, creating e-books is free, and I could afford a decent artist and a copyeditor without having to mortgage my home. I am by no means well off, but I do need to be economical in my grocery shopping, and I don’t have as much money for extras like going to a movie, but I’m easily willing to make that sacrifice for a beautiful, professional product that I can be proud of.

This is probably the most personal part of the decision. I was tired of waiting. I can be really impatient about a lot of things, but when it comes to the publishing industry, as frustrating as it is, I accept the glaciality. Mabel has been a character in my head for almost nine years (as of the time of writing). She started as a joke, but she wouldn’t let go. I wrote stories about her. She became my Master’s Thesis, becoming a novel. Since grad school, I’ve had former classmates of mine ask about Mabel, wondering what was happening with the novel. I’d put it in cryogenics, likely to never see the light of day again. But I couldn’t do it. I couldn’t let her go. And neither, apparently, could my classmates. So I had some of them read it. I also contacted a few teens to read it, to see if it was worth putting out there, if it was, indeed, marketable. Their feedback was phenomenal, and a resounding “Yes.”

Between August 2013 and February 2014, I wrote a first draft of another novel, editing Mabel from what had been my M.A. Thesis at Seton Hill University, and researched self-publishing—not a lot, but enough to make the decision and feel that it was the right one.

Publishing has always been a career choice for me. That is to say, I have always wanted a career as a published novelist and I strive daily to be as knowledgeable and professional about it as I can. That’s why I attended Odyssey and Seton Hill. Have I made missteps? Absolutely. For one, I really wish I’d learned how to write short stories better. But that was a somewhat conscious decision on my part, not to focus on short stories.

I have always done my best to be disciplined in my writing, because I truly believe that while I can take all the time I want to write my first book, once I sign that contract, I don’t have the same freedom, and all my excuses for not writing won’t play with an editor and a deadline. The sooner I eliminate those excuses, the better shape I’ll be in when that contract comes along. But that contract isn’t coming, and so I’m self-publishing.

Now I need to be more disciplined than ever.

Come back tomorrow and join Sherry as she dives headlong into the myriad everyday goals and decisions she now faces as a self-published author.

Learning to Say No

June 4, 2014

clancy

Clancy Metzger Craft & Skills Goals Reflection Self-Awareness The Writing Life Writing Tools 2 Comments

We’ve heard it before and we’ll hear it again because it’s a truth. We can’t do it all and sometimes we just need to say No.

I was reminded of this when a writer friend sent a link to this blog and the last line of what Seth Godin says is “No is the foundation that we can build our yes on.” I think that’s brilliant.

And a reminder I obviously need tattooed on my forehead. No matter how many times I remember this, it’s usually after I’ve over committed myself – again – and I’m stressed out about having too much to do. Like right now.

We all have families, friends, organizations, careers, and so on that we need to do things for on the occasion. The trick is balancing it, prioritizing it, and keeping what’s important always in mind. And sadly, sometimes that means we just can’t do it all and stay sane. I know I feel crazy more often than I should.

For me, it’s a circular snowball effect. Let me explain the cycle: I feel good, so I say Yes to too many things. When I don’t have enough time to get all of said commitments done, I start to stress. Stress impacts my depression. My depression makes it harder to be productive for even the important stuff so now everything is harder. I realize I’m a dope and try to wrap up or shed the commitments I can as soon as possible so I can focus on the ones that are super important. I push through and say No to a lot of things. Commitments ease up so I can be productive where I need. I feel better. I feel good….. and it begins again. Hence the tattooed reminder.

The friend who sent out the link was one of the people I asked to guest blog for this month. When I did a follow-up to see if she was going to or not, she said, “You know, at this point, I’m going to have to say no. Does that screw you over? I don’t want to screw you over.” And I thought, Smart Woman! I told her I completely understood. And I do.

It isn’t even just the special projects we should be saying No to… like the class I’m teaching that I haven’t written yet, or the motorcycle riding class I’m taking over four days, or the offer to help an elderly friend run errands. It’s the daily grind stuff that keeps my calendar looking like a multi-headed hydra on steroids has planned a host of events for each damn head for each damn day of the week. Ridiculous. And I have no one to blame but myself!

Who else is suffering from the dreaded Yes-itis Over-committus disease? Raise your hands. Now commit with me to this instead – I will say No. Repeat it with me, now. I WILL SAY NO.

When asked to XXX, I will say No.

We can find a cure together, people. I believe this. 🙂

I read a book recently, “18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done” by Peter Bregman. One of the things he says to do is come up with a list of the five most important goals for your year, like spend time with family, focus on career, and so forth. And then whenever a request is made, assess whether that request falls squarely inside one of your target goals or whether it is a distraction away from it. Say yes or no accordingly.

I’m trying to do that…. And as I say ‘try’ I hear Yoda in the back of my brain, saying, “Try not. Do, or do not.”

I know what I need to do.