Category Archives: Business

It was disgusting ….

It was disgusting. I don’t usually mind going to hear a once popular band, a relic from the rock “n roll era. I mean you’ve got to give these guys credit. Some have fallen from grace, face first, some withered away when music changed, while others simply went on to do different things. Some of the come backs have been less than stellar while others, despite their aging voices do a fabulous job.

This last come back dream should have been classed as a nightmare. The bass player, the only one who could hold a beat, competed with the drummer whose tinny cymbals accented the pitchy lead singer who was drowned out by the cacophony of screams forming the background vocals. And to think I paid to see them! I never want to imagine that I could ever disappoint anyone, let alone a total stranger, so badly …

So, how do you know if your writing is good enough to put out there? Where is the honest feedback? When do you abandon the dream? How hard do you need to work to make it good?

Traditionally, poets, novelists and short story writers have relied on the feedback from publishers (aka the dreaded rejection) to know if their writing is acceptable. Workshops, classes, writing and critique groups are all good sources for feedback – honest feedback which lessens the chances for rejection. Yet, I read that popular novel The Help was rejected 60 times (and had sold the movie rights) before it found a publisher. Go figure ….

Then there’s indie publishing. Scares the bejeepers out of me. Why? Because so many neophytes remind me of the comeback bands. They don’t know what’s good or bad. At least the come-back bands have an established following to prey upon. Aspiring writers don’t. Some writers have ventured forth on their own and have done well. Others have failed miserably.

Failing because marketing, promotion and distribution are tough things to handle for creative spirits is understandable and eventually can be overcome. Learn to do it yourself, join a writers marketing cooperative, find a small publisher to increase your chances, we can do whatever it takes to get our books out there. But, what if it’s because the writing wasn’t quite there? It’s critical to find people who know what they’re looking for, who can help with plot holes, logic gaps, grammar, etc. Find those people. Even traditional publishers, due to staffing, time and money constraints, want only the best written work.

And it’s the failures which concern me.

So whether you’ll be self publishing or approaching a traditional publisher, take the time to get it right. Time is on your side. A reputation for poor work is never on your side.

Oh and the comeback group, who shall remain nameless, announced they were laying the last track on a new CD. Seriously? After the bomb dropped, they expect me to trust their artistic sensibilities? Never.

So all I can say is, when I decide whether I self publish or woo a traditional publisher, my work will have survived feedback that I can trust. If I ever put a product out there that isn’t well crafted I don’t expect readers to give me a second chance. Publishers either, for that matter. I will only send out my best revised work because when you’re starting out, you have nothing to fall back on. No one to say I’ve seen her do it better.

Your record stands for itself – and if it’s your first shot, make it the best otherwise, that’s all there’ll be!

Thoughts From The Slush Pile ““ Success

I’ve recently become a slush pile reader for Flash Fiction Online. In my opinion, good Flash Fiction (a complete story of 500 to 1,000 words) is harder to write than a complete novel. In one of the slush rounds – reiewing stories their writers hope to have FFO publish – I moved two of the stories to the next phase of consideration. Why?

One was science fiction, and one was fantasy/slipstream. Even though the two stories were nothing alike, they had some common traits that helped them move to the next round. So what did they do right?

(1) The prose was clean – no typos, no major grammar problems.

(2) The main characters were well-defined and interesting.

(3) Each character had an interesting problem to solve. One wanted to go home, and the other had a major decision to make. The second story violated my withholding “rule”. It didn’t tell me something the main character would know – what the decision was. I didn’t mind the withholding this time because the point of the story wasn’t the decision, but how the character makes it.

(4) The writers had strong “voices”. A writer’s voice is different than technical proficiencies. It’s a little hard to define. Voice is the personality of the writer coming through his or her words. It makes the story unique. Five people can write a story about a werewolf’s first transformation. While the plotline will be the same for each, the stories will be told very differently because of “voice”. For these submissions to FFO, the fantasy’s voice was a bit irreverent and humorous. The science fiction voice was curious and intelligent.

(5) They were complete stories with beginning, middles and ends. Rust Hills said “a short story tells of something happening to someone” in his Writing in General and the Short Story in Particular. Submissions that aren’t complete are character sketches or scenes. While they may be fabulous, they aren’t what FFO is looking for.

(6) Setting. It’s difficult to convey a full setting in 1000 words or less, but both of these stories gave me enough of one that I could see where the characters were. One in deep space, and one in a somewhat run down kitchen.

Note the order I put the above-list in?

I did for a reason.

Your story might have all the other elements, but if it is riddled with grammatical errors, I won’t read on and find that out. If the story is readable, I look for a character to care about. And so on. My list isn’t absolute. I might pass on a story with grammatical errors if the voice or characters are stunningly fabulous. Don’t put the bar to publication any higher by making technical errors.

What am I looking for as a slush pile reader?

The same thing I’m looking for when I buy a novel. A great story told well.

Keep writing, and keep submitting. I hope to see you all over at Flash Fiction Online.

Mignon Fogarty: Social Media Mistakes That Make You Look Like a Newbie

 

A guest post by Mignon Fogarty

Twitter, Facebook, and Google+ can be great tools for marketing your book, but you can also look like a tool if you make these common mistakes:

Don’t Jump in Without Exploring

Don’t join a network and immediately start posting. Take a couple of weeks to poke around, watch the experts, and see how things work. Every network has its own quirks.

In general, your goal should be to make friends genuinely. Answer people’s questions. Respond to their posts. Build relationships so people begin to recognize your name. If the first post I see from you is promoting your book, all I will remember when I see your name again is that you only care about promoting yourself.

Don’t Send Direct Messages to People You Don’t Know

Unless you have an exceptionally good reason, don’t send a direct message to someone you don’t know. You don’t need to thank people for following you, you shouldn’t send them an “introduction” link to your site, and for God’s sake, don’t ask them to check out your book or like your fan page.

What does it mean to know someone on social media? If I see your message and feel happy to hear from you, we know each other. If I see your message and wonder who you are, we don’t know each other.

Don’t Promote Your Book Without Giving People a Reason to Care

If you’re asking people on social media to take action (e.g., review your book, like your fan page), give them a reason. There are at least two reasons people will care:

1) Make it worth their while. Have a contest or give away a prize. A prize can have cash value (e.g., an e-reader), be something only you can provide (e.g., a personal thank-you video, a 30-minute critique, naming rights to a character in your book), or simply the glory of winning a contest of skill (e.g., a limerick contest).

2) Let them share your journey. Kickstarter works because contributors feel like they are helping you-joining you-on your journey. You can apply the same techniques to social media promotion.

To bolster people’s participatory feelings, you need to explain your purpose. In the book, Yes! 50 Scientifically Proven Ways to Be Persuasive, the authors explain that if you follow a request with a “because clause”-a reason you are making the request-people are more likely to comply. If you want people to review your book because good reviews increase online purchases, tell them that’s why you want the reviews. If you want people to buy your book this week because it will help you make the bestseller list, tell them that’s why it’s important this week.

It’s also helpful to give updates. Once you’ve made people aware of your goal, tell them how it’s going. Don’t go crazy and update Twitter every ten minutes, but when you’ve reached a significant milestone, announce it.

In the end, it’s simple: nobody likes the new guy who shows up at a party and immediately starts hustling everyone to buy his product; but if an old friend has an exciting new project he’s eager to tell you about, you’re happy to listen and help. Social media is the same. Become the old friend.

Guest Writer Bio:
Mignon Fogarty is the author of the forthcoming book 101 Troublesome WordsYou’ll Masterin No Time. Preorder the book now so bookstores see there is a healthy demand, and stock it when it launches in July.

Superstars Week, Day 5: Q&A with the Superstars, Part 2

Welcome to Day 2 of Q&A with David Farland and Kevin J. Anderson. You can access the authors’ websites at http://www.wordfire.com/ and http://www.davidfarland.net/ respectively. Kevin J. Anderson has a post on his  blogsite devoted to the seminar and those presenting in 2012, http://kjablog.com/On to the interviews:

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Q: What do you have to go through to prepare for the seminar?

David Farland: I simply meditate on the topic that I’m going to teach, normally. Much of this is information that I’ve gleaned over the past thirty years, and so I might need to write down notes, codify what I know. Normally, we’re talking about topics that you can’t get much information about in books.

Kevin J. Anderson: The talks and panels themselves are not so difficult, because we have all lived this material and we know it very well. For me and Rebecca, it’s all the complicated logistics of setting everything up with the venue, and then doing the publicity, waiting for signups, hoping that we get enough attendees to pay our expenses, and then managing all the little details.

Q: What is your favorite panel and why?

Kevin: I enjoy giving the “Popcorn Theory” talk, because it’s fun to show people how all these projects don’t happen in a vacuum-if you do good work, one thing leads to another and another.

Dave: I think that I’m most interested in the panels on self-marketing, particularly ones that involve social media, quite simply because we have people like Brandon and Kevin who are the best writers I know on the topic. I actually learn things in these panels that I can take home and implement myself!

Q: What part of the Authors Dinner do you like best?

Kevin: Hmm, the potatoes, maybe. Or the dessert. But probably having a chance to sit down and talk with some of the students, face to face in a relaxed setting for a few hours. We end up asking them as many questions as they know us. Many of the attendees of past Superstars will realize that we really do consider you to be friends and colleagues, and we hope to watch your careers skyrocket.

Dave: For me, it’s just getting to know the authors, try to find out where they are in their careers, what they need, and in a short time see if I can offer some advice that might be of help.

Q: The publishing industry is changing fast. Now going on your third year, has the content of the Superstars seminar had to change to reflect the ever-evolving industry? If so, in what ways?

Dave: Yes, we are going through some dramatic changes, with the rise of the whole self-publishing movement. It really has become a viable way for an author to get into business, but it has its own pratfalls and its own huge potential. To me, it suggests that we need to expand our curriculum a bit, to cover the new media. It’s a very exciting time that we live in!

Kevin: A lot of the lectures are still relevant–the professionalism, productivity, networking, etc. We are going to have a lot more focus on eBooks, indy publishing, hardcopy as well as electronic — maybe even half a day to the topic. Dean Wesley Smith is giving a full hour on copyright law and Kris is doing a talk (which I can’t wait to hear myself) on tough negotiating, getting better deals and how to change contract terms that aren’t in your favor. I think we might also do a lecture on income streams (instant money, long-term trickles, etc.) We have always had more material than we could possibly cover. We do want to change it up so it’s not just a rerun every year. We’re still developing the curriculum, but it should have all the good stuff from before and some new and relevant stuff too.

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Kevin and Dave are enthusiastic about sharing knowledge, always glad to help serious writers improve their abilities and prepare for the difficult process of getting published. All of us fictorians want to thank them for their encouragement, eager participation in our blog, and for bringing us together through the Superstars Seminar.

I’m confident I’ll enjoy another information-packed seminar in April, and I’m looking forward to making more writing friends. If you’ll be going for the first time in 2012, or if you have questions for us attendees, please drop us a note in the comment box below.

Starting Monday, we’ll be back to our regular MWF blog schedule with a guest post by Mignon Fogarty: the Grammar Girl (one of our more famous Superstars alumni).