Category Archives: The Writing Life

Making a Multi-Use Banner

A guest post by Tim Reynolds.

Most writers I know are on a limited budget for advertising and promotion, especially the self-published ones. Even the writers with traditional publishers may have to foot the bill for some or all promotional supplies.

I, myself, am both self-published (4 books) and traditionally published. When I’ve done book signings in the past I had some nicely done 8×10 covers in frames on the table, with teasers about the book and even reviews. It looked well and good and…cheesy. At multiple-author events, the authors who got the most attention (and often the most sales) had a LARGE presence in the form of a banner.

Banners are great for signings, readings, and trade shows. The problem is that many authors have multiple books they need to promote, though seldom all at the same time. They might have a signing for their YA novel tomorrow, then a reading for their sci-fi opus on Sunday, and have a table set up at World Fantasy Convention next week. You want your banner to promote your product, but that’s three products, which makes for three banners. Banners aren’t cheap. The stands can be reused, but a banner for each book gets prohibitively expensive.

My solution? An adaptable, multi-use banner.

STEP ONE: Design a banner that covers as many of your bases as possible, without using any specific titles. This is the hardest step. Many of you will want to get your banner professionally designed. I have a background in graphics, so I did my own.

Tim Banner
My author banner. 30″ x 72″

Here’s mine. It’s 30″ x 72″. I’ve cropped off the bottom because it’s not important right now. If you can’t read what it says, here it is:

“Timothy Reynolds. Spinner of Tales, Fabricator of Fictions, Twister of History. ‘Canada’s Modern-Day Aesop’ ~ Barbara Budd, CBC Radio.

That’s my namea catchy/cute way of saying what I do, and the best promo quote I have. It also has my author photo, a moon with a bloody screaming face, and a generic city scape at night…to add atmosphere. Much of what I write has a dark element to it, so this is not a light and fluffy smiles-and-puppies banner.

There’s no publisher name at all. Not even my own company. Why? Because if I put Cometcatcher Press on it, then I can’t use it when I’m promoting “When Anastasia Laughs”, which will be published by Tyche Books in 2016, or “Tesseracts Seventeen” from Edge Science Fiction & Fantasy Publishing, which contains my short story “Why Pete?”.

Tim Foamcoare
Covers as photographs, mounted on foam core and laminated

STEP TWO: Have your cover(s) reproduced as photographs, mounted on foam core and laminated for protection. Almost every film lab can do this for you. I use Western Canada’s best: London Drugs.

I had all four covers done as 5x7s. Why? Because 5x7s are lighter than 8x10s and will remain in place better.

Magnetic Tape
Magnetic Tape

STEP THREE: You will need magnetic tape. It’s available at Michael’s Arts & Crafts and 10′ costs less than $5. Cuttwo 5″ strips for each cover. Because the strips will maintain their shape from when they were on the roll, take the strips and place them on a flat surface, under a heavy weight, overnight. Once they are flat, they are ready to use.

Cover and magnets
A cover and the magnetic Strips

STEP FOUR: Working on a clean surface, place a cover face down. Peel the backing off of the magnetic tape, and place two strips firmly on the back of the cover, centred left-to-right and down a bit from the top.

Peeling magnet paper
Peeling magnet paper off

Place the magnetic tape on the back of the cover. Press firmly.

Magnet back of cover
Place the magnetic tape on the back of the cover. Press firmly.


STEP FIVE: While the banner is hanging, place the cover where you want it to be, then place the second magnetic strip on the back of the banner, directly opposite the strip on the cover.

Back of banner
Magnetic strips in place on the back of the banner, holding the cover in place.

When it’s all done, you have a banner with one (or in this case, two) covers on display. You can do the same with the publisher’s logo and even a sign with the times you will be present. Other possibilities include: “Coming Soon”, “New York Times Bestseller”, or whatever your heart desires. Reviews, quotes, anything. All I suggest is to not overload the banner.

Covers on Banner
Two light-weight but sturdy covers magnetically attached to a banner.

The foam core is very light weight, as is the magnetic tape. I had considered using adhesive Velcro, but then the banner couldn’t be rolled up smoothly. This method with the magnets allows complete removal of the artwork and for the banner to be rolled and stored indefinitely without damage being done to its surface or shape. For a stronger attachment, put magnetic tape near the bottom of the cover as well.

(NOTE: I’m still not sold on the white borders I put on the covers, but with a sharp blade I can remove them easily.)

STEP SIX: Get yourself a 6×8 Rubbermaid lunch box for storing the covers, a hard plastic tube for the banner, and you’re all set for your next signing.

MATERIALS: Magnetic Tape: $5. Banner on heavy outdoor vinyl: $63 &Stand (includes carrying bag): $40 (both from Vistaprint), Plastic banner tube $21 from a local Digital Post store. BTW, VistaPrint is always having sales, so set up an account, do the design work, and wait. They will send you an email shortly with the latest sale. You can save anywhere from $10 to 33% of your entire order. Their online design & preview kicks ass, too.

Note: in some of the photos above you can see what look like creases on the banner. It was damaged in shipping. I called VistaPrint and explained the situation. Without seeing photos or getting witness statements, they immediately ordered a new one and it was shipped out the next day. It arrived in three days. Their customer service is second-to-none.

I hope this gives you some ideas and inspires you to get out there and promote your writing with a professional presence. Other things to help are bookmarks with the cover, where to buy it, and your website URL. If you don’t have your own website…GET ONE!

That’s it, that’s all.

Ciao for now,

Tim.

Tim ReynoldsTim Reynolds is a Canadian ‘Twistorian’, bending and twisting history into fictional shapes for fun & entertainment.

His debut novel, the urban fantasy, The Broken Shield, was released on July 21, 2014 on Amazon as a digital book and in March 2015 in paperback form. It covers over 2000 years of history and shows that even Lucifer knows “there’s an app for that”. His published short stories range from lighthearted fantasy to turn-on-the-damned-lights-now horror. His 100-word story “Temper Temper” was a winner of Kobo Writing Life’s Jeffrey Archer Short Story Challenge. In 2016 watch for his novel “When Anastasia Laughs” from Tyche Books.

He can be found online at www.tgmreynolds.com or @TGMReynolds on Twitter.

The Magic of Jutoh

jutohAs I said about Scrivener in my previous post, Jutoh is also a software program that can make you cry with joy or frustration…probably both. In both cases, I had to spend a lot of time on Youtube, forums, and the help page in order to figure it out. Other than the fact that they’re both extremely useful, the similarities end there.

Jutoh is a program designed to take your already written book from word processor format to ebook format, and it does its job well, including links, artwork, font, drop-caps, etc. You can write within the program, but I wouldn’t generally suggest it. My only exception to that might be game design. When I put together my game module, The Hologames, for Sojourner Tales, I outlined the game elsewhere but because of the intra-document links required, it worked well to do the writing within Jutoh.

jutoh sampleThough I don’t generally use the program to write, I’ve never seen a program that can compile ebooks better, especially if you want some professional touches. To the right, you’ll see an example of a book manuscript in progress.  This is the way it will look in epub format. This is a rough version, and I’m not finished with it yet, but it should get the point across. I can use graphics in my title or with my title, drop caps are a cinch, I can customize page breaks, etc.

When I’m done assembling my chapters, copyright page, title, contents (all linked, of course), glossary, author page, etc. I hit the “Compile” button and it puts everything together in the format of my choice: epub, mobi, ODT for smashwords (yes, this is a little different), and a number of other formats. I find that running my book through Jutoh then sending it back to Word  in odt even makes for a cleaner document to prepare for pdfs and paper publishing markets.

Loading a document to createspace or kobi can be a fairly easy process, but often there are mistakes that you won’t see until your readers point them out to you. After compiling, Jutoh has another handy button, “Check.” Though problems that don’t really exist might come up, it tells you that it’s not likely a real problem. And real problems always come up. Wouldn’t you rather deal with them before you send your book out to the world instead of finding something you need to fix months after readers’ annoyance.

Last, but certainly not least, is the “Launch” button. With the download of a couple of other free software programs, Jutoh allows you to view your finished document in mobi, epub, and other formats. I can’t tell you how many mistakes I’ve caught just by looking at my book as it will appear to readers. It may be aggravating to fix, but it’s nice to get that aggravation over and have the confidence of a well-done product when you launch.

Last year, I won the first-ever IndieRecon Live Total Package Book Award. I credit much of that success to Jutoh. I put in a well-written novel, and Jutoh helped me knock out a great looking format. The combination allowed me my blissful moment of fame.

How about you? What’s your favorite way to get your book out into the world?

Bio: Colette BlackAuthor Pic
Colette Black lives in the far outskirts of Phoenix, Arizona with her family, 2 dogs, a mischievous cat and the occasional unwanted scorpion.  She loves learning new things, vacations, and the color purple. She writes New Adult and Young Adult sci-fi and fantasy novels with kick-butt characters, lots of action, and always a touch of romance.

A Killer Combo for Writers – Dropbox + Scrivener

A hard-drive crash. A single corrupted file. An inopportune Bluescreen of Death. Your rickety old 386 DOS-machine coughs up semi-colons and expires in mid-sentence.

Perhaps it happens after several hours of writing, wherein you have finally squeezed gold—GOLD dammit!—from your fingertips. The chapter you’ve been working on was near perfect. You are the next NYT bestseller, the next National Book Award winner.

Perhaps your computer crashes in the middle of your brilliant opus.

Perhaps you retire for the day, unaware that horror has spawned, try to open up your project the next day and bask in the glow of its brilliance, and find … you don’t find it at all. It’s gone, gone, GONE!

This is, of course, the Writer’s Worst Nightmare, right up there with that one where they call your name to the podium to accept your Hugo/Nebula/Booker Prize/Oscar and you realize you’ve forgotten to put on clothes.

I’m here to offer you a way to make that nightmare go away forever. I use a couple of tools that are useful in and of themselves, but together, form an ironclad system for saving your work, susceptible only to nuclear apocalypse or alien invasion.

Dropbox—Dropbox is a service that lets you save all your documents in a regular-looking folder on your computer. The Dropbox folder acts like every other folder on your computer, except that all those files sync to all the devices linked to your account, computers, phones, tablets, etc. You can access your work from anywhere.

Your work is also saved on the Dropbox website, and here’s one its most valuable features: from the Dropbox website, you can access previous versions of your files. In effect, it saves your work at every step along the way.

Basic Dropbox is a free service, up to 2 GB. This is plenty of space for basic writer stuff, and I used this alone for several years until I finally outgrew it. For $9.99/month, you get 1 TB of storage space.

Scrivener—If you’ve been around writerly circles much, you’ve probably heard of Scrivener. Maybe you’re using it already. Developed by Literature and Latte, Scrivener is a writing package that focuses on the creative and organizational aspects of writing. It works on a different philosophy than MS Word, so each has its strengths and weaknesses. I still use both, but for different things. Scrivener, however, is what I use for creative writing. It’s so versatile that I’m still learning all the features, but here’s the part that’s relevant to this discussion.

Scrivener basically saves your work by the keystroke.

By the keystroke.

Dropbox + Scrivener = Nightmare-free Writer Dreams—Perhaps you’re starting to see the usefulness here when these two beauties are synergized (that’s my 50-cent word for the day). Put your Scrivener project files into Dropbox, and your work will be constantly saved by the keystroke, and automatically backed up to the Dropbox cloud in real time. This work also syncs whatever devices you connect, simultaneously.

But what if your file gets corrupted?

With Dropbox saving multiple versions of your files, you can restore previous versions, which minimizes the damage file corruption can cause.

If you’re averse to Scrivener, even saving your Word files in Dropbox helps minimize the damage caused by corrupted files. You can customize how often Word autosaves in the Options menus.

This combination once saved me about a week of work on a novel, which in other circumstances would have been lost. I was able to go to previous versions of the files in Dropbox and recover the version where three chapters had not been mysteriously eaten.

About the Author: Travis Heermann

Heermann-6
Travis Heermann’s novel Spirit of the Ronin, will be published in June, 2015.

Freelance writer, novelist, award-winning screenwriter, editor, poker player, poet, biker, roustabout, he is a graduate of the Odyssey Writing Workshop and the author of Death Wind, The Ronin Trilogy, The Wild Boys, and Rogues of the Black Fury, plus short fiction pieces in anthologies and magazines such as Perihelion SFFiction River, Historical Lovecraft, and Cemetery Dance’s Shivers VII. As a freelance writer, he has produced a metric ton of role-playing game work both in print and online, including the Firefly Roleplaying Game, Legend of Five Rings, d20 System, and the science fiction MMORPG, EVE Online.

In 2015, he’s moving to New Zealand with a couple of lovely ladies and a burning desire to claim Hobbiton as his own.

You can find him on…

Twitter
Facebook
Wattpad
Goodreads
Blog
Website

Using Skype and Google Docs in Writers Groups

A guest post by Ryan English.

The best kind of writers groups are the ones that can meet in person, but there any number of reasons why that might not be something you can pull off. Perhaps members keep moving; perhaps it’s simply a hassle to put pants on and leave the apartment. Fortunately, there are pantsless options.

My writers group has been using the following for at least four years, perhaps longer. We started out a few years before that as a group that met in person, often at the Barnes and Noble, and that was going splendidly until people started moving away. We found that being able to verbally discuss each submission as a group led to a real improvements in our skill. We got a better feel for what worked and what didn’t because we were able to sit there and have a conversation about it. When it started to become impossible to meet in person, we needed something that replicated that dynamic.

We needed two things: to be able to have a verbal conversation, and we needed to be able to easily distribute and view texts. We use Skype because it has superior call quality. We’ve tried Hangouts a few times over the years and it just doesn’t cut it for us. Some of our members have bad internet connections and Skype seems better able to handle it. Hangouts is worth trying, though, because it is integrated right into Google Drive, so you won’t need two windows open. One other advantage Hangouts had was that group video calls were free, but Skype recently made it free as well.

For the texts, we use Google Drive because it is truly the ideal platform. Honestly, even if you’re meeting in person, the features you get in Google Drive are such that I would recommend everyone bring a tablet or small laptop instead of a printed page. It works like this: Whoever’s in charge or has been there the longest creates a shared folder for the writers group. Name it something obvious. Then invite each member of the group to share the folder. Make sure that when you add them, it says “can edit” on the permissions. For each meeting, create a new folder inside that one for submissions. Name it by the date of the meeting.

Then it’s time to submit and read each other’s writing. This is important: make sure that your members aren’t just dropping in a Word file—they need to be in the right folder, hit New, select Google Doc, and copy and paste their writing. Once it’s saved in a shared folder as a Google Doc, the entire group will be able to read it and comment. If it’s a Word document, several features will be missing.

When it’s time to meet, everyone opens the same document and can enjoy real-time collaboration. Each member viewing the document has a uniquely-colored cursor, and you can see where everyone is on the page. If one person highlights a paragraph, the entire group can see it immediately, which is tremendously useful for pointing things out. For example, I might say, “This sentence right here is weird…” and I wouldn’t have to explain where to find it—it’s highlighted. Just scroll down.

The second benefit to using Google Docs is the comment feature. Highlight a passage, right click, and hit comment. This works like it does in Word—a box is created on the side of the page that contains your comments. Everyone can see these, which means that six people won’t need to point out the same typo. I find that this is an excellent way to take notes during a meeting, as well; if I want to remember something, I highlight a word and leave myself a good comment about it to go back and read later.

Google will email you whenever a comment is left on a doc, which lets you know that someone reviewed your submission. This can get a bit spammy, but it hasn’t been a problem. It can be nice to know that someone who wasn’t able to make it to a meeting was still able to leave comments.

There’s another benefit to working online. Anyone familiar with writers groups knows that members come and go. People join, stick around for a year, and lose interest or move on. If your group is tied to a geographical location, replacing members is going to get harder and harder every year. But if you meet online, anyone in the world could conceivably be recruited. Also, it gets a lot harder to justify missing a meeting if you don’t even have to put on pants to attend, and consistently is the lifeblood of any writers group. I can’t recommend this method highly enough.

Ryan EnglishGuest Writer Bio:
Ryan English writes speculative fiction in ancient and classical world settings. He recently achieved his Masters in Political Science but works in IT because it pays the bills. He plays a number of instruments ranging from piano to didgeridoo to shakuhachi and studied Shaolin Kung-fu for eight years. He lives in Utah, where he can often be found hiking barefoot.