A guest post by Leah Petersen.
Is this a good way to market your book?
I’ve run contests on my blog, on Facebook, and on Goodreads. I promote all of them on Twitter. So, I’ve done this a bit.
Contests can be a great way to build buzz for your book. When I ran the Goodreads contest for Fighting Gravity I had hundreds of people enter within only a few days. Before it was over, nine hundred people had entered the contest and several hundred of them put my book on their Goodreads shelves. When I ran it again, in advance of the release of Cascade Effect, almost eight hundred people entered.
When I ran the contest for Cascade Effect, the numbers weren’t so impressive. Just shy of four hundred people entered that one, but, also, it’s a second book in a trilogy. So unless you’ve read or are planning on purchasing the first, there’s much less incentive to enter a contest to win the second.
The blog contests and Facebook promotions of contests had smaller audiences and got less notice. The Goodreads contests were much more visible and, I think, successful. They were also very easy to set up and administrate. Marketing your book is a lot of work and you’ll be spending a lot of time on it, so ANYTHING that’s easy is very welcome.
Now, did I sell more books from this? Well, I’m not self-published so I can’t see my numbers in real time to say whether or not purchasing peaked after a contest or not. I do know that a lot of people heard about my book that may not have otherwise.
Long-term success as a writer is at least as much about getting people to hear about and TALK about your books as it is about selling any one book.
So, yes, I’m very glad I ran contests, and I’d invest in them again. (The contests themselves were free, but I had to provide the books and the shipping.) It’s a great way to get your book out there and in front of readers.
Best of luck to you!
I’m a sci-fi and fantasy author, the first two novels in The Physics of Falling trilogy, Fighting Gravity and Cascade Effect are available now! I pride myself on being able to hold a book with my feet so I can knit while reading. I live in North Carolina. I do the day-job, wife, and mother thing, much like everyone else. You can also find me on Twitter: http://twitter.com/LeahPetersen